BMW Unveils the New M3 - COOL VIDEO ENHANCED

WOODCLIFF LAKE, NJ - July 12, 2007: BMW has unveiled its fourth generation BMW M3. The sports car features an eight-cylinder power unit and can obtain a maximum engine speed of 8,400 rpm. The BMW M3 can accelerate from 0 to 100 kilometers-per-hour (km/h) in 4.8 seconds and achieve a top speed limited electronically to 250 km/h (155 miles-per-hour). The two-seat vehicle also has an average fuel consumption equivalent to 22.8 mile-per-gallon. Available assets include audio files with BMW M3 features, interviews in English and German as well as car sounds.

Within the BMW M GmbH model range, the BMW M3 has always been that very special model living up in full to its motorsport heritage. Indeed, this already applied to the very first BMW M3 launched in 1986 and continued throughout the two subsequent model generations. And now this supremacy comes out once again most clearly in the 2007 version of the BMW M3.

Although the latest generation of the BMW M3 was based in its development on the new BMW M3 Coupé, the new high-performance model differs from the "regular" coupé in terms of both looks and technical features. Apart from the car's unique design as well as its drivetrain and suspension technology conceived from the start for supreme performance, lightweight technology came right at the top in the brief given to the engineers at BMW M. And just how consistently this development target has been translated into reality in terms of intelligent lightweight engineering is borne out by the car's power-to-weight ratio of only 3.8 kg (8.4 lb) per horsepower.

One of the reasons for this low weight is that the new BMW M3 is the first production car in its segment to boast a roof made of carbon-fibre-reinforced plastic (CFP). And in all, the new BMW M3, with the exception of just a few components, is indeed completely new in its engineering and design concept, clearly reflecting the successful tradition of BMW M GmbH.

Apart from the load-bearing structure of the car, only the two doors, the bootlid, the windows, the headlights and rear lights have been carried over from the 3 Series Coupé. All other body components, by contrast, were specially developed for the new BMW M3.

The unique character of the new BMW M3 is obvious at first sight: Over and above the engine compartment lid with its striking powerdome and the two air intake openings, the function-oriented design of the front and rear air dams, the so-called gills in the front side panels, the side-sills also in distinctive design, the roof made of clearly visible carbon fibre, as well as the exterior mirrors and light-alloy wheels in BMW M design clearly characterise the new model from the ground up. The exterior, in turn, through its athletic and aesthetic appearance, powerfully underlines the sporting qualities of the car.

The exterior paintwork likewise adds an individual touch, offering the connoisseur not only numerous additional colours, but also four special paintwork options exclusive to BMW M.