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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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Webinars/Events

Activating Intent: Improving Strategy. Driving Growth.
Upcoming Live Date:
 Thursday, March 20, 2025

Intent Data

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Webinars/Events

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth
Upcoming Live Date:
 Tuesday, April 29, 2025

Partner Marketing

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Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

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Webinars/Events

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies
Upcoming Live Date:
 Wednesday, April 2, 2025

Intent Data

Sales

Sales Enablement

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

PMV-Charting_Partner-Led_Growth-ResPMV-Charting_Partner-Led_Growth-Res

Webinars/Events

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth
Upcoming Live Date:
 Tuesday, April 29, 2025

Partner Marketing

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Infographic

Top 6 B2B Video and Webinar Trends

Content Creation

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White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

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Video

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

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Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

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Webinars/Events

Clarifying Attribution in Partner Marketing

Partner Marketing

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Webinars/Events

Activating Intent: Improving Strategy. Driving Growth.
Upcoming Live Date:
 Thursday, March 20, 2025

Intent Data

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Webinars/Events

B2B Content Brilliance: The Anatomy of a Killer Demand Gen Email

Demand Generation

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White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Webinars/Events

Decision-Making Dynamics: Roles, Buying Teams and the Tech Purchase Process

Demand Generation

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Video

Introducing Intent: Building Success from Day 1

Healthcare Marketing

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Video

Introducing Intent: How to Approach an Effective Sales Rollout

Healthcare Marketing

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Webinars/Events

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 

Content Creation

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White Paper/E-Book

Level Up Your GTM: Solving Common Growth Challenges

Demand Generation

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Webinars/Events

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

Partner Marketing

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Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

intent data and AIintent data and AI

Blog Post

How Intent Data and AI Can Come Together to Produce Better Personalization

Intent Data

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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Video

Energizing ABM: How Schneider Electric Uses Priority Engine Intent Data to Generate Pipeline and Engagement

ABM

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Webinars/Events

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

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Webinars/Events

Partner Marketing Visionaries, Ep. 21. Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

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Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

Market Intelligence

GenAI + ABMGenAI + ABM

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

ABM

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Webinars/Events

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

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White Paper/E-Book

The State of the Generative AI Market

Market Intelligence

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White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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Webinars/Events

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

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Webinars/Events

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Webinars/Events

Bring Back the Classics: Why Classic Content Captivates Audiences

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

How GenAI Will Impact Your Markets, Buyers and Solutions

Content Creation

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White Paper/E-Book

Three Ways to Revive Declining Demand Gen

Demand Generation

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Webinars/Events

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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Webinars/Events

Assembling Your Demand Gen Toolbox for 2025

Demand Generation

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Presentation

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

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Infographic

Convert More Web Visits to Leads with Priority Engine Inbound Converter

Intent Data

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Webinars/Events

Perfection vs. Scale: Achieving Balance in B2B Video Production

Content Creation

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Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

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White Paper/E-Book

A Guide to Better Storytelling in Webinars

Content Creation

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Webinars/Events

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

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Webinars/Events

Success Drivers: Two Essentials for ABM That Wins

ABM

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Webinars/Events

Let’s Connect at Forrester’s B2B Summit EMEA

ABM

Marketing

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Blog Post

How to Successfully Grow a Career in Partner Marketing 

Partner Marketing

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Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

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Webinars/Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

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