In the '90s and early aughts, it was nearly impossible to go anywhere without seeing the Gap logo sweatshirt. You know the one I'm talking about: The ultra-cozy hoodie with the letters "GAP" boldly stitched in an arch across the front.
Originally launched for kids in 1995, it became a staple for everyone from tweens to dads in the first decade of the 2000s before the company — much like many other popular mall brands of the time — started to fall out of fashion in favor of newer, trendier lines.
But in the last couple of years the brand, and its iconic hoodie, has made a big comeback thanks, largely to TikTok, of course. Videos featuring the #gaphoodie started to go viral in 2021, generating an increase in interest in the cozy staple — at that time, a vintage brown version of the hoodie was going for up to $300 on resale sites. And more recently, shoppers have continued to flock to the brand: In its fiscal report for the third quarter of 2024, Gap recorded increased sales for its fourth consecutive quarter.
It's not just the hoodie that has caught people's attention. Social media users and even our own editors have shared their surprise at the sheer number of stylish and on-trend pieces Gap now offers. As a former Gap kid, I've recently found myself frequently scrolling through the site and visiting the store again after years of not shopping there.
So what's behind the recent Gap renaissance? It could have something to do with its new leadership. In early 2024, the brand announced that designer Zac Posen was taking on the role of executive vice president and creative director of Gap Inc., as well as chief creative officer of one of its sister brands, Old Navy. The brand has also had a number of high-profile partnerships with brands like DÔEN and Madhappy, as well as campaigns starring the likes of Tracee Ellis Ross, Troye Sivan and more, creating more buzz. Gap also launched select items on Amazon, making the brand even more accessible.
So what should you be shopping from the brand? We asked our editors to share some of the best finds they've scored from Gap recently. Plus, we pulled some shopper favorites that are worth adding to your cart.
The best Gap fashion essentials, according to editors and experts
Gap High Rise Kick Fit Jeans
- Gap’s Washwell program jeans
- Not enough stretch for some
Sizes: 24 — 35 | Fits: Regular, tall, petite | Colors: Four | Materials: Cotton, recycled materials, stretch
When recommending the best jeans for mature women, wardrobe coach and personal shopper Lisa Emelo previously suggested trying this style from Gap.
"My clients love these jeans because they are comfortable since they are made of mostly cotton with enough stretch to hug the hips and thighs but they carry a ton of support," she shared, "They are high waisted and fitted through the hip and thigh with a slight flare at the bottom to balance off the hips."
Gap Organic Cotton VintageSoft T-Shirt
- "Incredibly" soft
- Multiple fits available
- Some styles not totally opaque
Sizes: XXS — XXL | Fits: Regular, tall, petite | Colors: 19 | Materials: Cotton
My wardrobe mostly consists of versatile basics that I can mix and match to create a stylish outfit, regardless of the season. And as I've gotten back into shopping at Gap, the brand has become one of my go-to spots for finding them. I bought this shirt during a recent sale and love how comfortable it is and how well it pairs with high-waisted pants or a skirt. And I'm not the only one.
Senior SEO editor Jess Bender says that Gap is "one of those iconic mall brands that have made its way back into my life time and time again," and much like me, she tends to gravitate towards the brand's basics — like this tee. "They are by far one of the softest pieces in my rotation thanks to their 100% cotton material that felt well-worn from the moment I purchased them. I believe I currently have about five different colors of this in my wardrobe right now."
Gap Featherweight Turtleneck
- An easy layering piece
- Lightweight material
- Fits tight in the arms
Sizes: XXS — XXL | Fits: Regular, tall, petite | Colors: 12 | Material: Cotton, modal and elastane fabric blend
Associate editor Sierra Hoeger shares that this turtleneck is an "easy layering piece," saying that when worn under sweaters, tees or sweater vests, "it lies right where a turtleneck should."
All colors of the top are on sale right now, so you can get it for as little as $10.
Gap High-Rise True Skinny Jeans
- Retains color after washes
- High stretch
- Certain sizes sold out
Sizes: XXS — XXL | Fits: Regular, tall, petite | Colors: One | Material: Lycra, cotton, rayon, polyester
No matter what you've heard, skinny jeans will never go out of style. And style expert Jasmine Snow recently shared her love for this Gap style on the show. According to the brand, the jeans are super stretchy, but also have "high recovery" to ensure that they always hold their shape.
Gap High Rise ‘70s Flare Jeans
- True-to-size fit
- Broken-in feeling
- Mixed reviews on length
Sizes: 24 — 35 | Fits: Regular, tall, petite | Colors: Eight | Materials: Cotton, recycled materials, stretch
Senior social media editor Kate McCarthy says she is "truly obsessed" with these jeans. "I bought them in the fall and now own them in four different colors. They're the first pair of jeans I've ever had that I can wear all day and not feel like I need to rip them off by the end of the day." She adds, "They fit true to size without being stifling."
Gap 100% Cotton Oversized Boyfriend Sweater
- Soft cotton
- Oversized fit
Sizes: XXS — XXL | Fits: Regular, tall, petite | Colors: Three | Materials: Cotton
Social editorial assistant Annie Shigo says that "always" gets compliments on this sweater. "This sweater is a conversation starter for sure, I have had women compliment me on it and ask where I got it from. It is very comfy and washes really easily. I layer it with everything."
Gap bestsellers
Gap Modern Boatneck Top
- Stretchy
- Easy to style
- Runs tight
Sizes: XXS — XXL | Fits: Regular, tall, petite | Colors: Four | Materials: Cotton
The brand calls this top your "new 7-days-a-week essential," and it's not hard to see why. With its boatneck design, the top is a stylish and versatile closet staple that you'll want to wear again and again.
Gap Modern Rib Cardigan
- "Forms to your shape"
- Stretchy
- Some say thin
Sizes: XXS — XXL | Fits: Regular, tall, petite | Colors: Five | Materials: Cotton, modal, elastane
This cute cardigan is designed to be ultra-stretchy, so it molds to your shape for a flattering fit that looks great on its own or over a tee. One shopper said that the top was "perfect," adding "The material is substantial enough yet not too thick, so it can be worn alone as a top! Very versatile, and I was comfortable temp-wise all day."
Gap VintageSoft Cropped Hoodie
- Brushed inside
- Drawcords at neck
- Cropped design
Sizes: XXS — XXL | Fits: Regular, tall, petite | Colors: 12 | Materials: Linen, rayon
Of course, we had to include one of Gap's iconic hoodies on this list. And this cropped version has more than 700 perfect five-star ratings from shoppers. The designs vary by color, so you can get one with the logo on the back or with smaller lettering, depending on your preferences.
"Officially my new favorite hoodie," one person wrote. "It is the shirt I will want to grab at the end of a long day when I just want to be comfortable. I sized up for an extra cozy fit. The color is fantastic."
Gap Linen-Blend Relaxed Straight Ankle Pants
- Concealed closure
- Soft linen material
- Mixed reviews about sizing
Sizes: 00 — 20 | Fits: Regular, tall, petite | Colors: Five | Materials: Cotton, polyester
Looking for your new favorite work pants? Look no further than this bestselling pair. They feature a relaxed fit and soft material for comfort. And the ankle length is great for pairing with heels or flats.
How we chose
We selected all of the above items from Gap, because they are either editor-favorites, bestsellers or are a popular item with plenty of five-star ratings from shoppers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
