VH1 Italia

VH1 Italia was a 24-hour music entertainment channel operated by Paramount Networks EMEAA which launched on 1 July 2016, replacing the Italian version of MTV Music which launched on 1 March 2011 on digital terrestrial television. VH1 Italia was available over-the-air across Italy.^[1][2]

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Quick Facts Country, Broadcast area ...

VH1 Italia

Country	Italy Switzerland
Broadcast area	Italy
Headquarters	Italy
Programming
Language(s)	Italian
Picture format	576i (SDTV) 1080i (HDTV)
Ownership
Owner	Paramount Networks EMEAA
Sister channels	MTV MTV Music Comedy Central Nickelodeon Nick Jr.
History
Launched	1 July 2016; 9 years ago (2016-07-01)
Replaced	MTV Music (terrestrial television only)
Closed	7 January 2024; 18 months ago (2024-01-07)
Availability
Terrestrial
Mux TIMB 3	Channels 167 (SD)

Close

The channel used the slogan 'Music 4 Life' on all online and on-air branding. The channel used the existing VH1 branding and idents from VH1's international creative campaign. The channel used a mix of domestic and non-domestic music videos and artists. Italian artists were used in segments in order to promote the new channel - VH1 Italia: Music 4 Life. The network retained the music video direction of the original VH1 format, never moving its focus towards the American channel's reality television focus.

The channel ceased broadcasting on 7 January 2024.^[3][4]