Le Musk

Le Musk
Le Musk
	First Look Poster
Directed by	A. R. Rahman
Written by	A. R. Rahman; Saira Rahman;
Screenplay by	Gurachi Phoenix
Produced by	A. R. Rahman
Starring	Nora Arnezeder; Guy Burnet; Munirih Grace; Mariam Zohrabyan;
Cinematography	Gianni Giannelli
Edited by	Anand Kishore;
Music by	A. R. Rahman
Production; companies	Ideal Entertainment; KM Musiq; Intel; Zilvermeer Production; Thenandal Studio Limited;
Country	India
Language	English

Le Musk is a 2022 Indian virtual reality thriller film written, directed and co-produced by film composer A. R. Rahman.^[1] ^[2] The film stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.^[3]^[4]^[5]^[6]

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A preview of Le Musk was shown 27 April 2017 at the ‘NAB’, Las Vegas in a room with multi-sensory 'Positron Voyager' VR motion platform.^[7]^[8] At 72nd Cannes Film Festival, Rahman unveiled 'Scent of a song' from the film.^[9]

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The film follows the journey of an orphaned Armenian child, full-time heiress and part-time musician, who grows up to be a diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past.^[10]

Nora Arnezeder as Juliet
Guy Burnet
Munirih Grace
Mariam Zohrabyan
Edoardo Landolfi

Development

In 2015, A. R. Rahman was planning to create a theatre with projections all around and scent added to it, after being suggested by his wife Saira to make a film on perfumes.^[11]^[12] Three months later, someone gave Rahman a virtual reality gear which prompted him and his wife to make a virtual reality film based on perfumes. In order to blend the olfactory element in his film, Rahman got in touch with Grace Boyle,^[13] who is the founder director of Feelies, a London based company that has developed the technology to disperse scent during a film.^[14]^[15]

Filming

The entire film was shot in Rome in a span of 13 days using a pair of Jaunt ONE cameras, with each of them being fitted with 24 camera sensors so as to capture 8K quality video.^[16]^[17]

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[1]
"Rahman turns director!". 15 May 2022.
[2]
Das, Samarpita (6 May 2017). "AR Rahman on wearing the director's hat for Le Musk: Filmmaking is a tough job but I loved it". The Indian Express. Retrieved 15 July 2020.
[3]
Duttagupta, Ishani (14 May 2017). "How virtual reality pushed AR Rahman towards 'multi-sensory' filmmaking". The Economic Times. Retrieved 15 July 2020.
[4]
"AR Rahman". 27 April 2017.
[5]
"le Musk 2017".
[6]
"Rahman turns director!". The Week.
[7]
shiva. "AR Rahman Released Le Musk Movie First Look Poster | Press News Release". pressks.com. Retrieved 27 May 2017.
[8]
"AR Rahman gears up for his directorial debut Le Musk". asianage.com/. 6 May 2017. Retrieved 20 October 2019.
[9]
Joshi, Namrata (14 May 2019). "Deep dive into VR with Rahman's Scent of a Song". The Hindu. Retrieved 20 May 2019.
[10]
Frater, Naman Ramachandran,Patrick; Ramachandran, Naman; Frater, Patrick (9 October 2019). "Busan: A.R. Rahman 'Le Musk' Directing Debut in Post-Production". Variety. Retrieved 10 October 2019.{{cite web}}: CS1 maint: multiple names: authors list (link)
[11]
"AR Rahman on Le Musk: It was actually Saira Banu's initiative". The Indian Express. 7 May 2017.
[12]
"AR Rahman on his upcoming film Le Musk: Filmmaking is a very tough job". First Post. 6 May 2017.
[13]
"Grace Boyle - The Feelies". Re:publica.
[14]
Khan, Atif (15 May 2017). "A whiff of Rahman". The Hindu.
[15]
"Le Musk: AR Rahman, on turning director and choosing VR". Financial Express. 7 May 2017.
[16]
"Le Musk Brings VR to Theaters". Intel.
[17]
"Le Musk: Musical Virtual Reality movie; Co-Written, Soundtracked and Directed by A R Rahman". The Virtual Assist.

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[1] [1]
"Rahman turns director!". 15 May 2022.

[2] [2]
Das, Samarpita (6 May 2017). "AR Rahman on wearing the director's hat for Le Musk: Filmmaking is a tough job but I loved it". The Indian Express. Retrieved 15 July 2020.

[indiatimes-3] [3]
Duttagupta, Ishani (14 May 2017). "How virtual reality pushed AR Rahman towards 'multi-sensory' filmmaking". The Economic Times. Retrieved 15 July 2020.

[4] [4]
"AR Rahman". 27 April 2017.

[5] [5]
"le Musk 2017".

[6] [6]
"Rahman turns director!". The Week.

[pressks-7] [7]
shiva. "AR Rahman Released Le Musk Movie First Look Poster | Press News Release". pressks.com. Retrieved 27 May 2017.

[8] [8]
"AR Rahman gears up for his directorial debut Le Musk". asianage.com/. 6 May 2017. Retrieved 20 October 2019.

[9] [9]
Joshi, Namrata (14 May 2019). "Deep dive into VR with Rahman's Scent of a Song". The Hindu. Retrieved 20 May 2019.

[10] [10]
Frater, Naman Ramachandran,Patrick; Ramachandran, Naman; Frater, Patrick (9 October 2019). "Busan: A.R. Rahman 'Le Musk' Directing Debut in Post-Production". Variety. Retrieved 10 October 2019.{{cite web}}: CS1 maint: multiple names: authors list (link)

[11] [11]
"AR Rahman on Le Musk: It was actually Saira Banu's initiative". The Indian Express. 7 May 2017.

[12] [12]
"AR Rahman on his upcoming film Le Musk: Filmmaking is a very tough job". First Post. 6 May 2017.

[13] [13]
"Grace Boyle - The Feelies". Re:publica.

[14] [14]
Khan, Atif (15 May 2017). "A whiff of Rahman". The Hindu.

[15] [15]
"Le Musk: AR Rahman, on turning director and choosing VR". Financial Express. 7 May 2017.

[16] [16]
"Le Musk Brings VR to Theaters". Intel.

[17] [17]
"Le Musk: Musical Virtual Reality movie; Co-Written, Soundtracked and Directed by A R Rahman". The Virtual Assist.

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Le Musk

Development

Filming

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Production

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