William Mark Price (born February 15, 1964) is an American former basketball player and coach. He was most recently the head coach of the Charlotte 49ers. As a player, he played for 12 seasons in the National Basketball Association (NBA), from 1986 to 1998. Spending the majority of his career with the Cleveland Cavaliers, his last three years consisted of one season each with the Washington Bullets, Golden State Warriors, and Orlando Magic.

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Mark Price

Price after a game at the University of British Columbia in Vancouver, 2016
Personal information
Born	(1964-02-15) February 15, 1964 (age 60) Bartlesville, Oklahoma, U.S.
Listed height	6 ft 0 in (1.83 m)
Listed weight	170 lb (77 kg)
Career information
High school	Enid (Enid, Oklahoma)
College	Georgia Tech (1982–1986)
NBA draft	1986: 2nd round, 25th overall pick
Selected by the Dallas Mavericks
Playing career	1986–1998
Position	Point guard
Number	25, 15, 5
Coaching career	1998–present
Career history
As player:
1986–1995	Cleveland Cavaliers
1995–1996	Washington Bullets
1996–1997	Golden State Warriors
1997–1998	Orlando Magic
As coach:
1998–1999	Duluth HS (assistant)
1999–2000	Georgia Tech (assistant)
2000–2001	Whitefield Academy
2006	South Dragons
2007–2008	Denver Nuggets (assistant)
2008–2010	Atlanta Hawks (assistant)
2010–2011	Golden State Warriors (assistant)
2011–2012	Orlando Magic (assistant)
2013–2015	Charlotte Bobcats / Hornets (assistant)
2015–2017	Charlotte 49ers
2018–2019	Denver Nuggets (assistant)
Career highlights and awards
4× NBA All-Star (1989, 1992–1994) All-NBA First Team (1993) 3× All-NBA Third Team (1989, 1992, 1994) 2× NBA Three-Point Contest champion (1993, 1994) 50–40–90 club (1989) No. 25 retired by Cleveland Cavaliers Consensus second-team All-American (1985) Second-team All-American – NABC (1986) 2× Third-team All-American – UPI (1984, 1986) Third-team All-American – AP (1986) 3× First-team All-ACC (1984–1986) Second-team All-ACC (1983) ACC Rookie of the Year (1983) No. 25 retired by Georgia Tech Yellow Jackets
Career NBA statistics
Points	10,989 (15.2 ppg)
Rebounds	1,848 (2.6 rpg)
Assists	4,863 (6.7 apg)
Stats at NBA.com
Stats at Basketball Reference
Medals Men's basketball Representing  United States Pan American Games 1983 Caracas Team competition FIBA World Championship 1994 Toronto Team competition

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Standing at 6 feet (183 cm) tall, Price played college basketball at Georgia Tech. During his time playing on the Georgia Tech Yellow Jackets men's basketball team, he was a three-time All American and four-time All ACC basketball player who helped lead the Yellow Jackets to an ACC Championship his junior year by defeating North Carolina in the ACC Tournament championship game. He was named the ACC Player of the Year for the 1984–85 season and his jersey was retired.^[1] He was inducted into the school's Hall of Fame in 1991 and into the Georgia Sports Hall of Fame in 2005. Price graduated in four years with a degree in Industrial Management.

A point guard, he mystified critics who said he was too slow, too small and too deliberate for a high-level game. Selected first in the second round (25th overall) by the Dallas Mavericks in the 1986 NBA draft, he was acquired by the Cleveland Cavaliers in a draft day trade that helped turn the team into an Eastern Conference powerhouse.

During his career Price represented the United States national team. He played for them in the 1983 Pan American Games where the team won gold medals, and also represented the national team in the 1994 FIBA World Championship, where they were known as Dream Team II, and won gold medals.^[10]

Not long after retirement, Price's number, 25, was retired by the Cleveland Cavaliers. He is a member of the Georgia, Ohio, and Oklahoma Sports Halls of Fame.

The city of Enid, Oklahoma, renamed the basketball arena Mark Price Arena, as a tribute to the NBA player's accomplishments, since he was one of the best basketball athletes in Enid High School history.^[11]

Price's father Denny was a successful player at Oklahoma and for the Phillips 66ers, before becoming a college coach for Sam Houston State and Phillips University.^[12] His younger brother Brent played ten seasons in the NBA. His daughter Caroline had a short stint in professional tennis after playing for the North Carolina Tar Heels. His son Josh played college basketball for Trevecca (2021–2022), after attending and playing two years for Liberty Flames. Price is a Christian and attends church.^[13]

Mark Price began his coaching career during the 1998–99 basketball season as a community coach under head coach and friend Joe Marelle at Duluth High School for the varsity boys team. After Marelle discovered he had non-Hodgkin's lymphoma, Price became a primary factor in the team's return trip to the final four of the class 5A GHSA state tournament. It was the first time Duluth High School returned to this point in the state tournament in 16 years. Price then went on to be an assistant coach to Bobby Cremins at Georgia Tech during the 1999–2000 season.^[14]

After Cremins retired from coaching at Georgia Tech, Price then went on the following year to be the head coach at Whitefield Academy in Atlanta for the 2000–01 season leading the team to a 27–5 record and the final eight teams of the state Class A tournament, a 20 win improvement over the prior season and 27 win improvement two seasons before Price arrived.^[15] NBA player Josh Smith also played at Whitefield Academy the same season Price was coach.^[16][17]

In 2002, Price won the Coach Wooden "Keys to Life" Award.^[18]

In 2003, Price was a consultant for the NBA's Denver Nuggets. He then became an NBA television analyst and color commentator for both the Cleveland Cavaliers and the Atlanta Hawks.

In March 2006, Price was named the inaugural head coach of the Australian NBL's South Dragons, a new franchise for the 2006–07 season.^[19] Despite the Dragons featuring NBL Rookie of the Year Joe Ingles and four time Olympian Shane Heal they began the season 0-5 and Price was fired.^[20] Price and Heal exchanged criticisms in the Australian press after Heal was named as his successor.^[21]

Price was the shooting consultant for the Memphis Grizzlies for the 2007–08 season and named the shooting coach for the Atlanta Hawks for the 2008–09 and 2009–10 seasons.^[22] Price helped to improve the Hawks offensive output in their first return to the Eastern Conference Semi-Finals in nearly 10 years during the 2009 NBA Playoffs.^[23]

Price is credited with helping Boston Celtics point guard Rajon Rondo improve his jump shot. Rondo's scoring was a key factor in the Celtics reaching the 2010 NBA Finals, where they pushed the Los Angeles Lakers to a full seven-game series.^[24] For the 2010–2011 season, Price joined the Golden State Warriors as an assistant coach with the primary task of improving the Warriors shooting and free throw percentages.^[25]

In December 2011, Price was hired as a player development coach for the Orlando Magic.^[26] In July 2012, Price served as the head coach of the Orlando Magic's Summer League team.^[27]

On July 1, 2013, Price was hired as an assistant coach by the Charlotte Bobcats, joining the staff of head coach Steve Clifford and associate head coach Patrick Ewing for the 2013–14 season.^[28]

On March 25, 2015, Price was introduced as the head coach of the Charlotte 49ers.^[29] He replaced Coach Alan Major, who parted ways with Charlotte after two medical leaves during the past season.^[30] On December 14, 2017, it was announced that Mark Price was relieved of his duties as head coach of the Charlotte 49ers basketball program.^[31]

In September 2018, he joined the Denver Nuggets coaching staff as a shooting consultant for the 2018–19 season.^[32]

• List of National Basketball Association career 3-point field goal percentage leaders
• List of National Basketball Association career free throw percentage leaders
• List of National Basketball Association players with most assists in a game