Manhattan Parade

Manhattan Parade is a 1931 American pre-Code musical comedy film photographed entirely in Technicolor.^[1] It was originally intended to be released, in the United States, early in 1931, but was shelved due to public apathy towards musicals. Despite waiting a number of months, the public proved obstinate and the Warner Bros. reluctantly released the film in December 1931 after removing all the music. Since there was no such reaction to musicals outside the United States, the film was released there as a full musical comedy in 1931.

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Manhattan Parade
Directed by	Lloyd Bacon
Written by	Houston Branch Robert Lord based on the play by Samuel Shipman
Starring	Winnie Lightner Charles Butterworth Joe Smith Charles Dale
Cinematography	Devereaux Jennings (Technicolor)
Edited by	William Holmes
Music by	Harold Arlen Harry Ruby
Production company	Warner Bros.
Distributed by	Warner Bros.
Release date	December 24, 1931 (1931-12-24)
Running time	78 minutes
Country	United States
Language	English

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The film pokes fun at Al Jolson, who had suffered a downturn in his career due to the public aversion to musical pictures. He had been released from his contract to Warner Bros. late in 1930.

• Winnie Lightner as Doris Roberts
• Charles Butterworth as Herbert T. Herbert
• Joe Smith as Lou Delman of the Avon Comedy Four (as Smith)
• Charles Dale as Jake Delman of the Avon Comedy Four (as Dale)
• Dickie Moore as Junior Roberts
• Bobby Watson as Paisley
• Frank Conroy as Bill Brighton
• Walter Miller as John Roberts
• Mae Madison as Woman in charge of fitting
• Polly Walters as Telephone girl
• Luis Alberni as Vassily Vassiloff
• Greta Granstedt as Charlotte Evans
• Lilian Bond as Sewing girl

The film was the first Warner Bros. film to be filmed in the improved Technicolor process which removed grain and improved both the color and clarity of the film. This improved process had first been used on The Runaround (1931) and resulted in an attempt at a color revival by the studios late in 1931.^[2] Variety praised the color work in this film, stating that "the coloring is easy on the eye and never harsh or confusing as the early color pictures were."^[3]

Three songs were written for the film by Harold Arlen and Ted Koehler:

• "I Love a Parade" (Production Number sung by Chorus)
• "Temporarily Blue" (Sung by Winnie Lightner)
• "I'm Happy When You're Jealous" (Sung by Winnie Lightner). It was later recorded by Isham Jones and his Orchestra for Brunswick Records (Record Number 6204).^[4]

Only a black and white copy of the cut print released in 1931 in the United States seems to have survived. A print is deposited at the Library of Congress.^[5] The complete film was released intact in countries outside the United States where a backlash against musicals never occurred. It is unknown whether a copy of this full version still exists. According to the George Eastman Museum 2015 book The Dawn of Technicolor, 1915-1935 a 16mm safety color print (ca. 3200 ft) is held at UCLA.

• List of early color feature films