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As 2017 Cruise continues across the pond, the sartorial set shifted from Dior’s Oxford runway to Gucci’s London show, convening at Westminster Abbey, a fashion first for the iconic landmark. Debuting an almighty collection of geek-chic style, Creative Director Alessandro Michele delivered Victorian motifs, cheeky prints, gothic gowns and logo-emblazoned separates. Ahead, our favorite gorgeous looks from the praise-worthy runway.

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It's Gucci mania. This is why we are so obsessed with Gucci since Alessandro Michele came in.

Crafted from brushed wool mohair, the jacquard cardigan features an allover macro GG pattern on both sides, in reverse colors. An established symbol of Gucci's heritage, the GG logo is continually incorporated into collections in new ways with modern iterations that play with dimension, styling and design. Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit. Beige and brown brushed GG jacquard mohair wool blend Reversible Mother of…

luxury brands are now paying more attention to social media in order to deal with the way consumers view a brand. the online sales are 3 times higher than other forms of purchasing a luxury item and as the consumer evolves so have the brands increasing social media activity. one of the biggest changes in consumer behaviour is the attitude of if i want it now i will buy at now

Celebrating the "gardener of fashion."