The archetypes

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

Reading a birth chart can be overwhelming, but archetypes can help you get to the heart of a chart quickly and easily.

All the people we see in our dreams can be connected to certain character archetypes. The term “archetype” means an original pattern in ancient Greek. The idea itself can be traced back to Plato. According to him, there were two realities – the world (where we live) and the non-physical realm (where Forms exist.) By Forms, he meant pre-existing ideals ... Read More

Discover how the 7 Feminine Archetypes shape your life—a must-read resource for unlocking your feminine power.

There are 7 female archetypes based on universal behaviors and traits. And finding out which one you are reveals a lot about yourself and how you think.

Working with goddess archetypes in spellwork and manifestation can be incredibly empowering. Each archetype carries its own unique energy...

Our ego is the character we play in life. Even though we all play a different one (at least that’s […]

According to Jung, these personality archetypes exist in the collective unconscious (psychological inheritance) & regulate how humans experience certain things.

What are character archetypes? This article is your guide to 25 different character archetypes from Jungian characters to the Hero's Journey!