Railway action report
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The document outlines a railway action report with the objectives of implementing an agreement between the railway and EBM, ensuring 100% availability of brands at the railway, increasing market share, and motivating customers. The methodology included continuous follow-ups, developing PR with managers and customers, and insisting distributors hire order bookers. Results showed competitor brands being replaced with their brands across the railway market in Karachi. Challenges included customer resistance, collecting damages, price differences, and time constraints. In conclusion, the market share increased to 90% and sales increased while ensuring the agreement's implementation.
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Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
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Professional Digital Marketing Agency | Boost Your Online Presence
Professional Digital Marketing Agency | Boost Your Online Presenceanshika49913 Looking for a results-driven digital marketing agency? Our expert team specializes in SEO, social media marketing, PPC, content strategy, and more to help grow your business online. We create customized strategies that deliver measurable results, driving traffic, increasing conversions, and building your brand’s presence in the digital world. Let us help you achieve your marketing goals and stand out in a competitive market.
GetResponse-The-All-in-One-Marketing-Platform.pdf
GetResponse-The-All-in-One-Marketing-Platform.pdfMarc Clarysse Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
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Digital Marketing Unleashed: How to Grow Your Business Online
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SEO TRENDS 2025 - Presentation - Matej Čotar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej Čotar - Digimedia.pdfDIGIMEDIA 🚀 SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolving—fast. If you’re stuck in old playbooks, you’re already behind.
➡️ Swipe also through the carousel below for more detailed tips about each trend.
👉 1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
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Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Google’s AI Overviews reward expertise.
✔️ Inject original data, your expertise, testimonials.
✔️ Use headers & bullets for AI parsing.
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65% of searches trigger SERP features (Ahrefs).
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Google’s “OriginalContentScore” is a ranking factor.
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Featured snippets/image packs eat 65% clicks.
✔️ Answer questions in 40–60 words.
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40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
✔️ Repurpose blogs into posts, reels, and videos.
✔️ Use hashtags.
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Dwell time / bounce rates impact rankings.
✔️ Ditch autoplay videos, unnecessary & intrusive pop-ups.
✔️ Use subheadings, visuals & short paragraphs.
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53% abandon slow sites (>3s load).
✔️ Fix slow pages.
✔️ Compress images.
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✔️ Minify JS & CSS.
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YouTube drives 10% global traffic. Google shows videos in SERPs.
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✔️ Add tags, timestamps & transcripts.
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46% seek local info (BrightLocal).
✔️ Target “near me + service” keywords.
✔️ Encourage reviews.
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20% of searches are voice-based.
✔️ Target question-based keywords.
✔️ Use FAQ schema.
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Core SEO principles remain critical.
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❓ What’s your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
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Austin MUG: Using Scripting & AI in Marketo for Dynamic Personalization
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
2025 March - High Performing Landing Pages - Greeville HUG.pptx
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify Learn how to create stunning, high-converting landing pages with HubSpot’s intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where we’ll explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, you’ll discover how to make the most of HubSpot’s tools to elevate your marketing efforts.
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Why Landing Pages Matter
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Digital Marketing Workshop Florence Fashion Society.pdf
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Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
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How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.
Railway action report
- 1. B Y : S A A D M U N A M I RAILWAY ACTION REPORT
- 2. OBJECTIVE To implement on agreement between railway and EBM. Gauging 100% availability of our brands at railway. Wipeout competitors from market. Increase our sales and market share. Motivate customers to buy our brands exclusively.
- 3. METHODOLOGY Continuous Follow-ups of railway. PR develop with station manager and customers. Insist distributor to hire order booker who could take order on daily basis. Insist customers to sale our brands exclusively in the premises of railway Karachi. Exchange competitor’s brand with our brand from overall railway market Karachi.
- 4. RESULTS I visited complete market of railway with new order booker of Bismillah & company and station master and collected complete stock of our competitor’s which we will change with our brands by tomorrow. Below are the snaps of our full day action at railway station Karachi.
- 24. CHALLANGES Customer resistance while exchanging customers with our brand. Have to collect damages also, the quantity will be provided soon. Rate difference between competitors and our brand. Time constraint due to other works. No incentives to motivate customers.
- 25. CONCLUSION Wipeout customers from railway completely. Increase market share by 40% to 90% at railway station Karachi. Increase sales. Ensure implementation of agreement between railway and EBM. Increased customer engagement in our brands.
- 26. RECOMMENDATIONS Incentive should be given to customers who have co- operated on our visit like 1 dispenser FOC etc. Should have merchandising activities like countertop installed in some outlets to motivate customer as well as consumers towards our brands. Damage and rate difference should be adjusted. Should have visit to Hyderabad and Rohri also to ensure the same exclusive rights. Merchandising should be done like posters, bunting and shelf talker etc. for this merchandiser for 2-3 days is required at railway Karachi.