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Group-2
Aksahy Dhawan – 005
Piyush Dhake- 004
Ehtasimul Hoque- 007
Contents
 RATER MODEL
o Reliability
o Assurance
o Tangibility
o Empathy
o Responsiveness
 ADEQUATE EXPECTATIONS
 DESIRED EXPECTATIONS
RATER Model
Reliability
 Connecting People Across the
Globe
 Facebook is Free
 Information Sharing
 Accessibility to Correct
Information
 Design of Robust and Rugged
Website
 Security Policy
 Free from Bugs
 Customized Information
Sharing
 Customer Data Management
Assurance:
1. Easy user interface
2. Notification pop up
3. End to end encryption in text
messages
4. Availability of Video calls
5. Right to privacy
6. Immunity face , violent and
inappropriate contents
7. Delighting appearance
8. Shows New friend suggestions
9. Shows Availability of online users
Tangibility
 Traffic control on Facebook site
 Minimum searching time
 Simultaneous (Group) and easy
Communication
 Source of Information (NEWS,
Technological Innovations)
 Tracking and updates of events
 Marking safe in case of natural calamities.
 Universal use of Facebook Logins.
Empathy
 Verified Accounts for high profile users
 Password recovery
 Blocking of Unwanted users
 Fund raising for social causes
 Social Movements
Responsiveness
 Immediate response for Spam reporting
 Fast Password recovery
Adequate Expected
 Self Perceived Role- Connecting People,
Responsiveness to multifunctionality
 Word of Mouth - Bring together people of all caste,
creed, religion, nation
 Situational Factor – Efficient traffic management,
Recovery provisions
 Implicit Promises – User ID, other software specs
 Explicit promises – Data security, Care for customer
 Perceived Alternative services – video calling, Event
tracking, Artificial intelligence
 Temporary Service Intensifier – Immunity to spam,
Do not disturb
Desired
 Notification pop up
 Customer recognition
 Entertainment and news
 E market
 Fund raising for social causes
 Platform for earning
RATER scale

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RATER scale

  • 1. Group-2 Aksahy Dhawan – 005 Piyush Dhake- 004 Ehtasimul Hoque- 007
  • 2. Contents  RATER MODEL o Reliability o Assurance o Tangibility o Empathy o Responsiveness  ADEQUATE EXPECTATIONS  DESIRED EXPECTATIONS
  • 4. Reliability  Connecting People Across the Globe  Facebook is Free  Information Sharing  Accessibility to Correct Information  Design of Robust and Rugged Website  Security Policy  Free from Bugs  Customized Information Sharing  Customer Data Management
  • 5. Assurance: 1. Easy user interface 2. Notification pop up 3. End to end encryption in text messages 4. Availability of Video calls 5. Right to privacy 6. Immunity face , violent and inappropriate contents 7. Delighting appearance 8. Shows New friend suggestions 9. Shows Availability of online users
  • 6. Tangibility  Traffic control on Facebook site  Minimum searching time  Simultaneous (Group) and easy Communication  Source of Information (NEWS, Technological Innovations)  Tracking and updates of events  Marking safe in case of natural calamities.  Universal use of Facebook Logins.
  • 7. Empathy  Verified Accounts for high profile users  Password recovery  Blocking of Unwanted users  Fund raising for social causes  Social Movements
  • 8. Responsiveness  Immediate response for Spam reporting  Fast Password recovery
  • 9. Adequate Expected  Self Perceived Role- Connecting People, Responsiveness to multifunctionality  Word of Mouth - Bring together people of all caste, creed, religion, nation  Situational Factor – Efficient traffic management, Recovery provisions  Implicit Promises – User ID, other software specs  Explicit promises – Data security, Care for customer  Perceived Alternative services – video calling, Event tracking, Artificial intelligence  Temporary Service Intensifier – Immunity to spam, Do not disturb
  • 10. Desired  Notification pop up  Customer recognition  Entertainment and news  E market  Fund raising for social causes  Platform for earning