Swiss store lists the new Sony 400-800mm lens with a 3399 Swiss Franc price tag (

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One of our readers (thank you!) discovered the product page of the Sony 400-800mm lens in a Swiss shop. The page doesn’t show any pictures, but the price is 3399 Swiss Francs. At the current exchange rate, that’s 3700 US dollars. But keep in mind that this may just be a placeholder price…and price might be lower at the end.

Note: I am not linking ot the Swiss store in the hope they might add info and images soon :)

Preorder links for the new Sony gear to be announced on Feb 25/26:

TO SHARE RUMORS use this contact box or contact me via sonyalpharumors@gmail.com. Thanks!

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Chris from PetaPixel lists his favorites “WEIRD Zooms”

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In an ever-changing world, it’s important to offer new and different solutions for creatives. Personally, I’m a big fan of Sony’s 20-70mm G lens and think Sony will develop more of these ‘unique’ lens designs in the future (sources have told me this too). Chris and Jordan from PetaPixel have listed their favorite ‘weird’ lenses:

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First FULL SIZE images of the new Sony 400-800mm f/6.3-8.0 lens

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A source (thank you!) has sent me the first pictures of the new Sony 400-800mm f/6.3-8.0 lens in FULL SIZE. It really does look almost like a copy of the current Sony 200-600mm G lens. I was told that the 400-800mm is a little bit bigger and heavier than the 200-600mm. The weight is said to be around 2.5kg. I have no information on pricing….I’m guessing it will be in the neighbourhood of $2,500…what do you think?

These are the two lenses that Sony will announce before the Cp+ how (perhaps on 26 February):

If you also have images of the new 16mm lens use this contact box or via sonyalpharumors@gmail.com. And of course…I want to know what’s coming after those two lenses…the Sony A7v?

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These are the Sony cameras Manny Ortiz really uses for his work!

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Manny Ortiz shared what he is actually using for work. Sony cameras in order of appearance:

The non Sony gear he uses is:

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Grab this deal before it ends at midnight: 1TB OWC Type A card for $339 only

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The discount on OWC’s Generation 4.0 Type-A cards ends at midnight at BHphoto and Amazon. This is the best price on the new generation cards…grab one now if you need one!

Reminder: Sony has launched new savings you can find on this special BHphoto page (Click here)

Sony Camera deals:

Sony Lens deals:

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