The economic losses often associated with parasitism in cattle are universally accepted. The degree of economic significance related to these losses, the burdens of parasites required to cause such losses, and the specific control measures needed to avoid these losses are, however, topics of serious debate and outright disagreement among parasitologists and veterinarians. This is because most cattle have parasite burdens that are truly subclinical, with no obvious signs of parasitism but significant losses in potential production. These losses are often very insidious in nature and often difficult to prove statistically in a consistent manner. This discussion focuses on the need to: (1) define the benefits related to parasite control in cattle; (2) develop clear and effective parasite control recommendations that will allow the producer to realize these benefits; (3) effectively transfer this information to the cattleman.