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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 149
Article:
The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?
Authors:
by
Jerum William Kilumile and Li Zuo
Link:
https://www.mdpi.com/0718-1876/19/4/149
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