Yahoo Ads

We’re thrilled to share that Yahoo has been named “Most Innovative Publisher” at the DanAds | Summit 2025 Awards! 🏆 Innovation fuels everything we do. From building smarter, more flexible ad solutions to helping brands connect with audiences across Yahoo’s trusted owned and operated properties, our teams are always finding new ways to make advertising more effective, efficient, and impactful. A big thank you to DanAds for the honor, and congratulations to all the winners and finalists who are shaping the future of digital advertising. We’re proud to be driving that future together.

The next act for Yahoo includes defining what’s possible for advertisers. 🌐 In the latest episode of Good Company, CEO Jim Lanzone joins Michael Kassan to share how our next chapter is built on innovation, trust, scale, and cultural impact. Jim also explores how, as AI reshapes the open web, we can protect the publishers, creators, and communities that power it—and what that means for brands investing across Yahoo premium O&O properties. 🎧 Listen now: https://lnkd.in/gfrFp69 

🔥 Fireside Chat: Reinventing the Backbone of Ad Sales with Yahoo as Dana Gerber shared their insights! Join Yahoo for an exclusive behind-the-scenes look at how they’re transforming internal ad sales systems to better serve today’s advertisers. From streamlining contract workflows to accelerating campaign delivery and boosting cross-team agility, this session highlights how automation, transparency, and speed are setting a new standard for operational excellence. Are you looking to understand the future of modern ad sales and operational efficiency? Be sure to get your ticket and listen in on the conversation! https://hubs.la/Q03KYh-00 #DanAdsSummit

The future of advertising isn’t waiting. It’s happening now. 🔥 Yahoo took the stage at Advertising Week New York to lead the dialogue, inspire creativity, and toast to what’s next.

Yesterday, Marcia Lesser, VP of Sales, took the stage at Advertising Week New York with The Female Quotient, joining leaders from Coach, JPMorgan Chase, and Samsung to talk about the new era of sports fandom—where every moment is interactive, shareable, and brand-worthy. She highlighted how Yahoo Sports and Yahoo Fantasy are evolving to meet fans where they are, and how our content partnerships help them follow their favorite athletes and teams, on and off the court. That’s how brands stay in the game. 💪 #AWNY25

While advertisers are swapping insights during Advertising Week New York, consumers are taking action on Yahoo. Whether they’re tracking the markets on Yahoo Finance, catching up on Yahoo News, setting their fantasy rosters on Yahoo Sports, or managing their day in Yahoo Mail, our users arrive with purpose. That moment of intent? It’s where attention turns into action — and where your brand belongs. #AWNY25

We’re taking the stage at Advertising Week New York! 🗽 Sports have always united fans, and today they’re also shaping culture, purpose, and brand growth. From rising leagues to record-breaking athletes, fandom is evolving—and so is the way brands show up. Our VP of Sales, Marcia Lesser, will join a powerhouse panel with The Female Quotient on October 8 to share how marketers can drive long-term brand equity through storytelling, community, and smart partnerships across the sports ecosystem. RSVP here: https://lnkd.in/eV2tZtGX

Three months to go! Holiday shoppers are already on Yahoo. Is your brand? ✨ Yahoo connects with 91% of holiday shoppers—more than some of the biggest publishers combined. From their first search to their final cart, your audience is here, ready to discover what’s next. This season, make sure your brand is part of the magic where it matters most.

Coming soon to a screen near you: better results with Yahoo Ads. 🎬 When a leading entertainment streaming brand wanted to boost subscriptions, we delivered—driving more growth, more efficiently. The result? ✔️ Expectations: Surpassed. ✔️ Competitors: Outpaced. ✔️ Subscriptions: Rolling in faster than end credits. We didn’t just exceed client goals. We set a new standard for native, outperforming the competition every step of the way. With Yahoo, your brand isn’t just seen. It earns results worthy of a standing ovation. 

Big win for Yahoo's NASCAR driver, Denny Hamlin! 🏁 Five victories this season, the most in the series, and now locked into the Round of 12. With Toyota Racing Development USA and Joe Gibbs Racing, we’re proving what it means to push limits. That same drive powers Yahoo Ads too—helping brands go further, faster, and straight to the win. Here’s to Denny, the team, and the next round! 🚦 #YahooAds #NASCAR #GoFurther