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throxy (yc x25)

throxy (yc x25)

Marketing Services

San Francisco, California 4,946 followers

Book more meetings without the busywork. We run your outbound, so you can run your business.

About us

Throxy designs and executes complete, done-for-you outbound systems. We handle everything from deliverability and list building to decision-maker identification and expert outreach—so your team can focus on closing deals instead of prospecting. We ensure top-tier results with your ideal customers without adding unnecessary complexity to your sales process. Need meetings? Book a demo.

Website
throxy.com
Industry
Marketing Services
Company size
11-50 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2023
Specialties
AI, Sales, Prospecting, Prospect Research, Cold Outreach, Sales Engagement, Generative AI, Lead Generation, Lead Enrichment, Account Qualification, Lead Qualification, Lead Finding, LLMs, Technology, Automation, Email Prospecting, Cold Email, and Deliverability

Locations

Employees at throxy (yc x25)

Updates

  • throxy (yc x25) reposted this

    View profile for Al Russell

    growth @ throxy (yc x25) | partnerships | fixing outbound sales

    Last week at SaaStock, I was able to road test a brand-new throxy (yc x25) product. It was game changing. In short, it helps our clients maximise the opportunities presented by in person conferences. What we do: - Analyse and recommend conferences you should be attending - Scrape attendee lists and rank prospects by ICP relevance - Reach out with ultra-personalised email and cold call campaigns - Book qualified meetings before the event even starts - Send a physical pre-conference booklet, with background info on each person you're meeting Everyone’s at conferences to do business, we’re just making that process faster and smarter. I tried iteration 1 of our physical pre conference booklet (soon to be made into something with a gloss finish...) in Dublin and it significantly improved my experience. I walked into every meeting prepped and confident, feeling ready to ask the right questions. We all know how horrible it is being at one of those events when you don't feel prepped. This stops that. It’s the small touches like this - going one step further - that I think truly set throxy (yc x25) apart. If conferences are part of your revenue playbook (or you think they could be in the future), send me a DM. Let’s see if we can help you make them count 🚀

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  • The inbox has become the toughest gatekeeper in B2B sales. Gmail now blocks over 99.9% of spam and has cut scam traffic by a third. It is a win for users, but a major challenge for anyone relying on outbound. Open rates hover around 36%, and reply rates have dropped to record lows. Outbound is not dying, but the game has changed. The war for deliverability is fought on infrastructure, data, and reputation, not clever copy. A message sent from an unverified or poorly configured domain may as well never exist. What matters now: - Clean, authenticated domains (SPF, DKIM, DMARC) - Gradual warm-up and natural sending patterns - Engagement that signals trust through genuine replies - Multi-channel touchpoints that build familiarity beyond email AI can help, but only when built on strong foundations of authentication, clean data, and real human oversight. At throxy (yc x25), we help clients stay ahead of this shift by combining technical deliverability excellence with precise targeting and multi-channel strategy. The result is simple: messages that land, not just send. Link to the full piece from Pablo Jiménez de Parga Ramos in The AI Journal in the comments below.

  • throxy (yc x25) reposted this

    View profile for Al Russell

    growth @ throxy (yc x25) | partnerships | fixing outbound sales

    This week, the throxy (yc x25) team are taking on the Cotswolds 🌳 Startups move fast. Sometimes too fast. And when you’re sprinting every day, it’s easy to lose sight of the bigger picture. That’s why I’m a big believer in offsites. Getting out of the daily routine. New environment, new clarity. Research shows what most great teams already know: When people step outside their normal setting, they build stronger connections and that leads to sharper collaboration, fresh ideas and better business outcomes. We’ve designed this week to be less about decks and more about dialogue. The goal: come back with sharper thinking and stronger bonds. LFG 🚀

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  • ❤️

    View profile for Claudia Postigo Muñoz

    Product @ throxy (YC X25)

    A year ago, I was living in Paris, working in luxury fashion and preparing to start my master's at France's top fashion university. But the intensity of the industry was overwhelming - I was losing sight of why I fell in love with fashion in the first place. I needed to step back and reconnect with that passion. That's when Pablo reached out about throxy (yc x25). I moved back to Madrid, planning to work mornings only while I recharged before my master's began. But working closely with Pablo, Bergen and Arnau, I found myself completely captivated by what we were building. Half days turned into full days, sometimes stretching into the night - not because I had to, but because I genuinely couldn't pull myself away. Two months in, I made one of the toughest decisions of my life: I deferred my master's and signed on full-time with Throxy. The learning, the impact, the team - it was everything I didn't know I needed right now. From being the first hire with a completely different life plan to now being part of the best team redefining outbound, I couldn't be more certain this was the right call. Sometimes the best opportunities are the ones you never saw coming.

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  • best team out there ❤️

    View profile for Arnau Ayerbe

    founder throxy (YC X25)

    Nobody at throxy (yc x25) is forced into late nights or weekends. And yet, every so often, I will walk in on a Sunday or late at night and see a couple of people from our team in the office. Not because anyone asked them to. Not because it is expected. But because they want to be. They enjoy the quiet. The space to focus deeply. The feeling of making progress without distractions. It is not about counting hours on a clock. It is about energy, momentum, and being part of something that matters. That is the culture we have built and keep building. It's an advantage. A place people choose to show up, even when nobody is looking. And honestly, that is what makes me proudest. Not the optics of "grind." Not how late the lights stay on. But knowing that people give extra because they want to, not because they have to. I would not trade that for any "work schedule" in the world. throxy (yc x25) HQ late at night ↓

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  • There's a systematic problem in most outbound sales teams. They're not being held back by tools, but by human cost: 70% of time spent on scraping and chasing instead of selling.
Fragmented workflows, slow learn-loops and generic outreach. Throxy was born to fix that. We set out to rebuild outbound for people selling into industries many overlook, making sales predictable, efficient and outcome led. What shaped us: - Y Combinator mindset: build fast, iterate, listen to the market. Make something people want. - Fail fast, learn faster: cut sunk costs, bank the lesson, move on. - Team > everything: culture is the operating system; every hire must amplify velocity and values. - Challenge the default: don’t automate yesterday’s process. Redesign it around outcomes. - In-person speed: sitting with customers beats any call for sharpening product instincts. 
 Why we're in London: - Talent density with less competition for exceptional builders. - Time zone that bridges EU and US from one desk. - High-output city with real work-life recharge. 
 If your team spends more time “doing sales work” than selling, get in touch. We’ll put your solution in front of the right decision-makers and turn effort into outcomes. Full article in London Daily News in the comments below:

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  • throxy (yc x25) reposted this

    View profile for Arnau Ayerbe

    founder throxy (YC X25)

    Al Russell changed my life. I'll explain. Most decisions in life are small. Two years ago I walked away from a job at JP Morgan and a $300K founding engineering offer at another startup to go work with my best friend. Since then we've spent time across continents from London to San Francisco, walking away from everything I knew. That's the definition of going all in. Big decisions compound for decades. I grew up convinced that life was like a video game with one optimal route: study, university, work at a prestigious job. After my first month at JP Morgan, I remember going into the office everyday, looking to my right and left, feeling too comfortable and seeing there was little upside to spending the next 10 years of my life here. I realized quickly I was not going to be there long. Most choices are small. A few change everything. You want to optimize to take asymmetric bets. It's fine if things don't work out stop letting bad outcomes invalidate good decisions. Focus on the process by which you made each decision. The outcome is just one sample from a distribution of possibilities. A single bad result doesn't invalidate good decisions. Evaluate your process, not your luck. Each outcome is merely one data point from an infinite range of what could have happened. Here's how I made my decision to found throxy (yc x25). When you're early (in your career) you should optimize for rate of growth. Most corporate jobs offer a high starting point (y-intercept), but the growth slope is not steep. You are not learning fast enough, everyday feels very similar. This was me at JP Morgan, I wanted maximize my exposure to outlier wins. But you need enough runway for the probabilities to work in your favor. That's why it's important to figure out what you want to do earlier, even if it's just directionally correct, that was LLMs and startups for me. It's not easy to take the leap on big decisions. One day, I called my mum and told her I was leaving on the table my JP Morgan job. She worked incredibly hard all of her life to give me the opportunities that led to where I am today. She felt I had lost it and all we'd worked hard for. In immigrant families, children are born into an unwritten agreement where you have to climb the corporate ladder high enough to honor their parents' sacrifices. A few days after, Al cold-emailed me and after a two hour chat wrote us our first-cheque, pre-product and pre-revenue. And for my mum, she thought I had a real job again and was willing to speak to me. Without Al and his support we would never be where we are today. Al is now full-time with us and I could not feel more grateful to spend late nights with him. Make decisions. Most are reversible. Move to that city. Defer that year from university. Take that job. You can just do things. So go do something great.

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  • The UK doesn’t have a tech shortage - it has an access problem. Output per hour is barely above 2019 levels, despite billions earmarked for advanced manufacturing, clean energy and R&D. The blocker isn’t readiness; it’s reaching real decision-makers through fragmented, risk-averse procurement and generic pitches. What works?  - Getting in the room with the true economic buyers - Tying value to outcomes: reduced downtime, shorter lead times, lower cost per unit, fewer errors, time saved. - Building long-term partnerships with clear benchmarks and support. - Aligning with national priorities to lower perceived risk. We see this every day: when the right solution reaches the right stakeholder, results follow. At Throxy, we close the access gap for vendors selling into traditional industries. We map your market, decision makers and source high quality leads outside of people on Linkedin. We craft context-rich outreach, manage replies and deliver qualified meetings - so the tools that move the needle actually get implemented. If you’re bringing real productivity gains to manufacturing, logistics or education - but struggle to get in front of the right people - let’s talk. Link to the full piece from Pablo Jiménez de Parga Ramos in Business Reporter in comments below:

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