Persona

Seller fraud and counterfeit listings are at an all-time high, which erodes trust and puts customers at risk. Ready to protect your marketplace? Discover the 3 key checks top platforms use to stop fake sellers before they go live:

We are thrilled to have Persona join as our newest member. Thank you for working with us! Learn more about CTIA membership: https://t.co/i1tXRFUmZX

Do new AI video generators have you rethinking the value of selfie verifications? Don’t get us wrong, AI technology is getting better, and it’s wild to see what people can create with a short prompt. But we think the advances in GenAI actually increase the value of selfies. Remember: • Fraudsters need to inject their deepfake videos into the verification flow. Without giving too much away, let’s just say there are lots of signals you can use to detect injection attacks. • Even high-quality AI models leave behind breadcrumbs when they generate motion. You can follow the breadcrumbs to flag the fraudster. • Having flows that automatically step up users to manual reviews is still helpful, especially when you give investigators insights from multi-modal fraud detection models. And, deep breath, it’s all part of the cat-and-mouse game.

Crypto compliance can feel like the wild west, so we’re teaming up with Bridge at Money20/20 to bring some order to the chaos. Join us on Sunday, October 26 at the local saloon (or rather, the next best thing: a western-themed steakhouse). Expect great food, strong drinks, and real talk on risk and regulation with fellow industry leaders. Register to save your spot: https://luma.com/3uuufa93

If you do this, you'll find fraud risks before they starts. Most fraud teams won't. Here's the scenario: You finally get budget approval. The vendor pitches their AI platform. You want to  sign the contract. I'll spend 3 hours doing this... Walk through your product as a good user Document every step Now walk through as a fraudster Ask: "What could go wrong here?" I start every new team with this exercise. We map our risk surface area. Account creation → Verify email/phone Add payment info → Test stolen cards   First transaction → Use coupon codes Refer a friend → Earn store credit Password reset → Account takeover Go through your entire product. Most teams are sitting on more useful data than they realize. Device fingerprints. IP addresses. Behavioral signals. Identity. Document metadata. Telemetry. But it's all in different systems. Disconnected. Make an inventory: → List existing signals across all systems → Map them to risk surfaces → Identify the gaps For each risk surface, figure out which combination of signals gives you the best coverage. Start with simple rules and iterate. When you know where you're vulnerable, you can prioritize engineering resources. When you connect existing signals, you avoid buying tools for problems you don't have. When you map surfaces first, you build systems that actually work. The bar is incredibly low. Most teams buy tools first, map risks second. Do the opposite. Just broke down the framework with Persona: https://lnkd.in/eYZfG2fN

When Bridge set out to build the industry’s first SAR filing system for cards, it needed a partner who could match its ambition and rigor. That’s where Persona stepped in. Learn how we collaborated with Bridge to co‑build a unified, configurable SAR filing portal, allowing Bridge to file accurate, secure SARs in minutes with confidence. https://lnkd.in/e-kz9XYV

Ever wonder what it’s like to switch from consulting to startups? Our engagement manager, Sakshi, made the leap and now leads some of Persona’s most complex deployments with a mix of empathy, hustle, and cross-functional magic. Read her story: https://lnkd.in/e_shwfBF

Every risk signal is a clue when you’re fighting fraudsters. But the same signals can also help you identify legitimate users. Use the insights from your trust signals to create more accurate and precise models. Then, safely deliver lower-friction experiences for good users. Check out the three-step process here, or read more in the full blog post: https://lnkd.in/eWVZnwmd

October is here, which means spooky decorations, pumpkin-spiced treats, and of course, Money20/20! 🎰 This year, Persona won’t just be on the show floor, but across the entire event with steak dinners, a happy hour 550 feet above the Strip, a speaker session featuring our COO Christie Kim, and much more. Larn more about everything we've got planned: https://lnkd.in/g_U37yDq

Persona's comprehensive identity platform has earned FedRAMP® Authorized status and is now listed on the FedRAMP marketplace: https://lnkd.in/gjX_wUhs FedRAMP Authorized status means a FedRAMP-recognized third-party assessment organization completed a thorough assessment of Persona’s security and privacy controls and confirmed that Persona’s platform meets the FedRAMP security requirements. Additionally, Persona recently achieved FedRAMP Ready status at the Moderate Impact level. Learn more about our capabilities and how Persona can support government agencies. https://lnkd.in/gM6deYtk