PeerSpot

💡 From Voice to Value: Turning Customer Feedback into Marketing Gold ✨ Every authentic review tells a story — but with PeerSpot, that story drives growth. From capturing genuine customer voices to creating PeerPapers that fuel campaigns, sales decks, and social proof — we turn real experiences into real results. One voice can power many moments of influence. Ready to turn your customer stories into impact? Learn how 👇 https://okt.to/xq69gP #CustomerVoice #PeerSpot #B2BMarketing #ContentStrategy #CustomerStories

𝐈 𝐚𝐬𝐤𝐞𝐝 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐰𝐡𝐢𝐜𝐡 𝐌𝐃𝐑 𝐢𝐭 𝐰𝐨𝐮𝐥𝐝 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝… I wanted to see what 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 would recommend if a CISO asked it a real-world question: “We’re a 2,000-person company using CrowdStrike, Splunk, Netskope, Palo Alto, and Vectra. We’re unhappy with our current MDR and considering Expel, Arctic Wolf, Red Canary, or Binary Defense. Which would you recommend based on user reviews?” The result? 𝗙𝗮𝘀𝗰𝗶𝗻𝗮𝘁𝗶𝗻𝗴. Not because of which vendor it picked — but 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵𝘴 𝘦𝘷𝘪𝘥𝘦𝘯𝘤𝘦 𝘤𝘢𝘮𝘦 𝘧𝘳𝘰𝘮. 🔹𝗖𝗵𝗮𝘁𝗚𝗣𝗧’𝘀 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗦𝗵𝗼𝗿𝘁𝗹𝗶𝘀𝘁: Red Canary or Expel 𝗥𝘂𝗻𝗻𝗲𝗿-𝘂𝗽: Binary Defense Only pick Arctic Wolf if you want a more opinionated “concierge-style” model and don’t mind overlap with Splunk. Then it explained 𝘸𝘩𝘺 — citing integration depth, customer sentiment, and peer ratings. And among the various sources it referenced, PeerSpot dominated the citations. “Consistently high peer ratings in MDR — PeerSpot.” “Well-reviewed by peers — PeerSpot.” “Positive peer sentiment on responsiveness and pricing — PeerSpot.” There were mentions of vendor documentation and help sites, but the majority of credible, third-party validation came straight from 𝗣𝗲𝗲𝗿𝗦𝗽𝗼𝘁. So I asked a follow-up: “Did you use PeerSpot because I’ve asked about it before — or would you have surfaced it anyway?” ChatGPT replied: “I didn’t use PeerSpot because you’ve asked about it before. I would have surfaced it regardless — it’s one of the largest and most reliable repositories of MDR customer reviews. Even if you’d never mentioned PeerSpot, it would have shown up as a primary source.” That line says everything. It’s one thing for 𝗣𝗲𝗲𝗿𝗦𝗽𝗼𝘁 𝘁𝗼 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗿𝗲𝘃𝗶𝗲𝘄 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗶𝗻 𝗰𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆. It’s another for 𝗔𝗜 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁𝘀 𝗹𝗶𝗸𝗲 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗚𝗲𝗺𝗶𝗻𝗶, etc to naturally retrieve PeerSpot content as the dominant evidence behind real buying questions. 👉 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗣𝗲𝗲𝗿𝗦𝗽𝗼𝘁 — 𝗶𝘁’𝘀 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗶𝘁. 💡The takeaway: • AI retrieval favors structured, verified, experience-rich content — exactly how PeerSpot reviews are built. • When buyers ask “𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘔𝘋𝘙 𝘧𝘰𝘳 𝘚𝘱𝘭𝘶𝘯𝘬?” or “𝘞𝘩𝘪𝘤𝘩 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘴 𝘣𝘦𝘴𝘵 𝘸𝘪𝘵𝘩 𝘊𝘳𝘰𝘸𝘥𝘚𝘵𝘳𝘪𝘬𝘦?” these AI systems already 𝗿𝗮𝗻𝗸 𝗣𝗲𝗲𝗿𝗦𝗽𝗼𝘁 because it fits that schema perfectly. • So PeerSpot isn’t just influencing buyers — it’s influencing 𝘁𝗵𝗲 𝗔𝗜 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 𝗯𝘂𝘆𝗲𝗿𝘀 𝗻𝗼𝘄 𝘁𝗿𝘂𝘀𝘁. 𝗜𝗳 𝗔𝗜 𝘁𝗿𝘂𝘀𝘁𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝘀, 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝘁𝗼𝗼. For vendors like 𝗘𝘅𝗽𝗲𝗹, 𝗥𝗲𝗱 𝗖𝗮𝗻𝗮𝗿𝘆, 𝗔𝗿𝗰𝘁𝗶𝗰 𝗪𝗼𝗹𝗳, 𝗮𝗻𝗱 𝗕𝗶𝗻𝗮𝗿𝘆 𝗗𝗲𝗳𝗲𝗻𝘀𝗲, this is the new frontier: 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝗔𝗜 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀. ✅ Screenshots of the real exchange in the comments.

🚀 Turn AWS Marketplace Into Pipeline 🚀 Join PeerSpot and Suger on October 30 at 12 PM CT for a game-changing webinar on how to automate your AWS Marketplace GTM and unlock the power of first-party reviews. We’ll dive into: 🚀 Streamlined GTM: cut down your time-to-list, simplify private offers, and eliminate manual bottlenecks 🚀 Review mastery: capture verified AWS Marketplace reviews to boost your star ratings, discoverability & buyer trust 🚀 Alliance & marketing synergy: align your alliances and marketing teams to maximize impact 🚀 Co-sell readiness: practical steps to turn your Marketplace presence into real pipeline growth Featuring speakers: Andrew Lamb, CRO at PeerSpot Gershon Rossman, VP Revenue at PeerSpot Kyle Heisner, Cloud Marketplace GTM & Alliance Leader at Suger 📝 Even if you can’t make it live - register anyway, and we’ll send you the link 👉 Register now: https://lnkd.in/eHph2iv9

𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗧𝗲𝗰𝗵 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗣𝗲𝗲𝗿 𝗩𝗼𝗶𝗰𝗲𝘀 🗣️ When budgets are tight, every tech investment has to deliver. That’s why Debra Soto, Senior Marketing Manager at HPE, values PeerSpot reviews — real feedback from real users who’ve achieved real results. These authentic voices give IT buyers the confidence they need to make smarter decisions and trust in HPE’s solutions. At PeerSpot, we help bridge that trust by connecting vendors with verified customer experiences that truly make an impact. 🎥 Watch the full interview to learn more: https://okt.to/83LeaB #PeerSpotReviews #CustomerVoice #B2BMarketing #HPEStorage

AWS Marketplace is a core growth engine for ISVs—but many still face two major challenges: 𝗺𝗮𝗻𝘂𝗮𝗹 𝗚𝗧𝗠 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗻𝗴 𝗯𝘂𝘆𝗲𝗿𝘀. Join Suger and PeerSpot on 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯𝟬 𝗮𝘁 𝟭𝟮 𝗽.𝗺. 𝗖𝗧 to see how leading sellers are solving both. You’ll learn how to: • Automate Marketplace GTM to launch and optimize listings faster • Capture verified reviews that strengthen AWS Marketplace star ratings and align to competencies • Align alliances and marketing teams to turn AWS Marketplace presence into pipeline 👉 Save your spot: https://okt.to/eCLsQJ

Buyers in AWS Marketplace want more than product pages — they want proof. Here’s how top sellers build trust, accelerate Competency progress, and stand out where it matters most. 👇 Read the full article

𝗛𝗼𝘄 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗧𝘂𝗿𝗻𝘀 𝗣𝗲𝗲𝗿𝗦𝗽𝗼𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗪𝗶𝗻𝘀 💡 Michal Toiba from Microsoft shared how PeerSpot reviews go beyond marketing — they spark real conversations that drive customer success. When one review highlighted a challenge, her team used that feedback to connect directly with the customer, resolve the issue, and strengthen the relationship. Plus, the detailed insights help her understand their audience on a deeper level. At PeerSpot, we turn customer voices into opportunities for growth. 🎥 Watch the full interview to learn more: https://okt.to/RyUpY5 #PeerSpotReviews #CustomerSuccess #B2BMarketing #Microsoft

It's #FeatureFriday: 𝗣𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 Automation Anywhere 🤖 This week’s highlight comes from a first-party review collected by PeerSpot in AWS Marketplace — and it’s all about innovation. Automation Anywhere offers a robust automation platform known for its user-friendly interface, flexible scalability, and advanced automation capabilities. It's designed to streamline operations across industries by automating manual and repetitive tasks. A verified AWS Marketplace customer shared: “Automation Anywhere leads the pack with AI-powered enhancements, a standout PRE reasoning engine, and seamless GenAI integration — all in a cloud-native platform.” At PeerSpot, we’re proud to help AWS Marketplace showcase real user insights that spotlight the technology shaping tomorrow. Click here to learn more: https://okt.to/dLnMi9 #FeatureFriday #AWSMarketplace #PeerSpotReviews

The PeerSpot team was at 𝗖𝗿𝗶𝗯𝗹𝗖𝗼𝗻 this week in National Harbor, MD — filming customer testimonials and capturing authentic stories on site. #CustomerVoice #CriblCon #PeerSpot

𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗶𝗻𝘁𝗼 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 ⭐ Debra Soto from HPE Storage shared how leveraging PeerSpot reviews has been a game changer — helping her team turn customer feedback into impactful case studies faster than ever. With authentic customer voices already in hand, they’ve shortened their case study development time by 𝟮𝟬–𝟱𝟬% and created stories that truly reflect real business outcomes. 𝗔𝘁 𝗣𝗲𝗲𝗿𝗦𝗽𝗼𝘁, 𝘄𝗲 𝗵𝗲𝗹𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝘂𝗿𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁. 🎥 Watch the full interview to learn more: https://okt.to/e3Si5F #PeerSpotReviews #CustomerVoice #B2BMarketing #HPEStorage