Life is Kulayful ...

Monday, March 10, 2025

Jollibee’s New Chicken Fillet Meals

Jollibee is giving Filipinos more reasons to enjoy their everyday meals with the launch of the all-new Jollibee Chicken Fillet—an affordable, sulit-sarap meal that delivers Saucy, Meaty Sarap like never before! Starting at just ₱69, this latest offering features meaty, tender, chicken fillet slices paired with two rich, delicious sauce options:

Pepper Cream – Rich, creamy sauce with a peppery kick,s making each spoonful taste irresistibly satisfying.
Tomato 'n Cheese – Savory tomato sauce with soft, chewy Mozzarella cheese bits, creating a comforting, full flavor in every bite.

The new Chicken Fillet meals are perfectly complemented by their signature sauces, ensuring that every bite is packed with flavor. Whether you’re a fan of that savory tomato taste or find yourself craving for creamy, peppery flavors, there’s a Chicken Fillet meal perfect for you. With generous servings of meaty goodness and sauce-sulit satisfaction, Jollibee Chicken Fillet proves that great taste doesn’t have to come at a high price.

“We designed the Jollibee Chicken Fillet to be big on flavor and even bigger on value, so we can bring joy to everyone looking for an affordable but truly satisfying everyday meal,” said Joseph Aruta, Marketing Director for Rice Meals at Jollibee Philippines.

“Whether you’re craving something comforting for lunch or need a quick yet hearty bite, this meal is made to deliver that ‘up ang sarap’ experience—meaty, saucy, and sulit in every bite,” he added.

The Jollibee Chicken Fillet is proof that a budget meal doesn’t have to feel like a compromise. Whether you're dining in, grabbing a quick bite on the go, or having it delivered to your doorstep, this sulit-sarap meal is guaranteed to be a flavorful and filling choice.

So why settle for less when you can have Saucy Chicken Sarap at a sulit price? Head to your nearest Jollibee store and try the new Jollibee Chicken Fillet meal today! It’s available for dine in, take out, drive-thru, and delivery via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda..

Friday, March 7, 2025

Hershey Philippines Celebrates Inspiring Women this International Women’s Day With ‘SHE INSPIRES’

Hershey Philippines Pvt Ltd., a subsidiary of The Hershey Company, a leading global snacking and confectionary company and the largest producer of quality chocolates in North America, has launched its campaign for International Women’s Day, ‘She Inspires’. This year, Hershey Philippines celebrates International Women’s Day with limited-edition HERSHEY’S Bars to turn the spotlight on the inspiring women in the lives of consumers.

The limited-edition HERSHEY’S Bars pay tribute to the many forms an inspiring woman takes. The packaging for the 60GM Bars come in three designs to celebrate the women who are truly inspiring, be it our mothers, partner, friends, leaders, soulmate, or colleagues. It’s another sweet way to show love and appreciation to the amazing women in our lives.

The ‘She Inspires’ campaign is a reminder that one doesn’t have to look too far as inspiring women can be found everywhere and in every woman we encounter. Extraordinary women are not confined to renowned figures, icons or celebrities, there are women in our lives who continue to empower through their selfless acts of love and kindness.

“There are a number of women in our lives making remarkable contributions and each of their action, big or small, makes a huge impact. The inspiration we’ve been looking for has always been right beside us and it’s time to honor our sheroes who are near and dear to us. In this year’s campaign for International Women’s Day, let’s recognize and celebrate the women who are part of our lives. I hope, through our initiative, we contribute to the greater conversation and inspire consumers to celebrate their Sheroes.” said Kamy Devaguptapu Marketing Director, Hershey India s APAC.

“This is an occasion to recognize the extraordinary women in our lives. We are excited to see consumers discover our unique bars on store shelves and pick up a handful to share with the women who inspire them. Handing someone a ‘She Inspires’ bar is a small but an immeasurable gesture ,” Devaguptapu added.

As part of the campaign, the brand will enable users to bring the spotlight on their Sheroes through an interactive microsite, https://celebratehershe.com/. The limited-edition HERSHEY’S Bars contain a QR code that leads to a microsite where the consumers can nominate and appreciate their heroes, and send personalized cards to them, which can be easily shared on social media.

To make the celebration more festive, Hershey will organize an on-ground activation on March 8, 2025 in Eastwood featuring the HerShe Photo Wall where women can enjoy an exciting photo shoot and share their inspiring stories. Participants will get a chance to win exclusive gifts from the ‘She Inspires’ campaign.

Consumers will also have the opportunity to gift the limited-edition HERSHEY’S bars to the women they appreciate as they enjoy a full month special promotion of 20% discount on every 60gm chocolate bar purchase from March 1-31, 2025 at 7-Eleven, Robinsons Supermarket, SM Supermalls, Metro, Waltermart branches and CSI Malls.

Review of Dazzle Me's Melt to Dew 4in1 Lipstick

When it comes to versatile lip products, the Dazzle Me Color Chrome Melt to Dew Lip Click is in a league of its own. This innovative 4-in-1 formula functions as a lip balm, gloss, serum, and lipstick—making it an all-around essential for those who love hydrated, plump, and glossy lips. Instead of layering multiple products to achieve a luscious, glass-like finish, this single click-pen delivers intense moisture, high-shine color, and long-lasting comfort in just one swipe.

Affordable Luxury in Every Click

One of the best things about the Dazzle Me Melt to Dew Lip Click is its affordability. Unlike high-end brands offering similar glass-like lip finishes, this product comes at a fraction of the price—without compromising quality. It’s proof that you don’t need to spend a fortune to enjoy premium lip care and color. Whether you’re a beauty enthusiast or someone who loves minimalist, fuss-free makeup, this product fits right into any budget.

Seven Stunning Shades for Every Mood

The Dazzle Me Melt to Dew Lip Click comes in seven gorgeous shades, offering something for every skin tone and occasion. Whether you want a subtle wash of color for a natural everyday look or a bold, eye-catching shade for a night out, there’s a perfect match. The innovative click-pen packaging also makes application quick and mess-free—ideal for on-the-go touch-ups.

Hydration, Shine, and Protection in One

Beyond its vibrant color payoff, this lip product is packed with skincare benefits. Formulated with 2% Phyto-HA Essence, it deeply hydrates and nourishes the lips, preventing dryness and chapping. The addition of a Trio-Peptide Plumper gives lips a fuller, more youthful look, making them appear naturally plump without any tingling discomfort. Plus, with SPF 25 PA+++, it offers essential protection against harmful UV rays, ensuring that your lips stay soft, healthy, and protected throughout the day.

The Dazzle Me Color Chrome Melt to Dew Lip Click is a game-changer for those who love hydrated, glossy, and vibrant lips. It’s an affordable, multi-functional beauty essential that combines color, care, and innovation in one sleek, easy-to-use package. Whether you’re a makeup minimalist or a beauty lover who enjoys experimenting with new products, this 4-in-1 formula is worth adding to your collection.

For its price, it delivers high-quality performance, long-lasting hydration, and a stunning finish—all in a single click so make sure to buy TODAY!

Wednesday, March 5, 2025

Wave to Earth’s first-ever arena show in PH held at SM MOA Arena

For artists like Wave to Earth, a South Korean indie rock band, having a show at the SM Mall of Asia (MOA) Arena for the very first time in the Philippines, a country that is home to many K-pop fans, is an unmatched experience. The feel of the venue, with its ability to make the event memorable and unforgettable, made it a perfect setting for the thousands of fans who joined in this milestone event, which took place on February 28, 2025.

Kim Daniel (guitar), Potatoi (bass guitar), and Shin Donggyu (drums) of Wave to Earth are in their element as they open the night at the SM Mall of Asia Arena.

https://www.tiktok.com/@moa.arena/video/7476481525991607553

What do you think about this clip? A two-minute-long, no-lyrics video captured on SM Mall of Asia Arena’s TikTok page, and fans are loving it.

Last performance to end February on a high note

February concluded with a memorable concert at the SM MOA Arena, leaving some sweet memories for both the venue and the fans. The SM MOA Arena wrapped up February with thousands of fans singing along to the band’s indie pop melodies, leaving a lasting impression on the concert attendees.

The trio’s power ignites the world-class stage of the SM Mall of Asia Arena for their 0.03 World Tour.

Fans embrace the soulful music

Known for their hit songs like “Bad,” “Slow Dive,” and “Pink,” Wave to Earth has undoubtedly earned a special spot in the heart of many fans.

Every moment on stage was unforgettable, as fans connect deeply with Wave to Earth’s soulful music, which resonated with the attendees.

https://www.tiktok.com/@moa.arena/video/7476506267511540993

Watch: “Annie,” performed by Wave to Earth before the encore, with gold confetti bursting all over the stage.

This event wouldn’t have been possible without SM MOA Arena’s content partner, Karpos, whose efforts helped bring Wave to Earth to the arena.

Herbalife Family Foundation Empowers Filipino Communities

In line with its mission to nourish and uplift underserved communities, Herbalife Family Foundation (HFF), the philanthropic arm of premier health and wellness company, community and platform, Herbalife, has awarded approximately PHP 8.7 million (USD 150,000) in grant to two Filipino nonprofit organizations—SOS Children’s Villages Pilipinas and Tuloy Foundation. This grant is part of the Casa Herbalife Program, a global initiative by HFF that collaborates with community organizations to provide nutritious meals, educational resources, and safe environments for children and underserved communities.

“Good nutrition is at the heart of a healthy future,” said Allan Domingo, General Manager of Herbalife Philippines. “HFF is honoured to play a part in SOS Children’s Villages Pilipinas and Tuloy Foundation’s mission to provide children with not just meals, but also a safe and nurturing environment where they can learn and grow. We remain steadfast in our commitment to empowering communities through nutrition and education.”

Strengthening Child Welfare Through Holistic Support

At SOS Children’s Villages Pilipinas, the grant directly benefits 217 children, ensuring they receive proper nutrition and equipping them with essential life skills. Beyond food assistance, the funding supports mental health programs that help these children and youth develop coping strategies and resilience. It also strengthened advocacy initiatives through the Children’s Month Celebration, themed "Break the Prevalence, End the Violence: Protecting Children, Creating a Safe Philippines", reinforcing the importance of child protection and holistic development. Additionally, the grant enabled training programs, equipping caregivers with essential skills to promote healthier lifestyles among children through exercise and wellness sessions.

“This generous grant from the Herbalife Foundation has been instrumental in ensuring that the children in our care receive the nourishment they need to grow, learn, and thrive,” said Romil I. Rayos Del Sol, Deputy National Director of SOS Children’s Villages Pilipinas. “Beyond food security, it strengthens our advocacy for children’s rights and helps us equip our caregivers with vital skills to promote holistic well-being.”

Meanwhile, the Tuloy Foundation utilize the grant to provide food subsidies, ensuring that the 200 children under its care receive daily nutritious meals. The grant is also used for Tuloy’s aquaponics garden initiative, which allows children to learn first-hand how to grow their own vegetables, fostering self-reliance and sustainability.

“At Tuloy Foundation, we believe in more than just feeding children—we empower them with the knowledge and skills to sustain themselves in the future,” shared Fr. Marciano "Rocky" Evangelista, President and Founder of Tuloy Foundation. “With HFF’s support, our aquaponics initiative is not only providing nutritious meals but also instilling valuable life lessons in self-reliance and responsibility.”

The children of the Tuloy Foundation were recently invited to the Herbalife Spectacular, the company’s annual kickoff event, allowing them to meet, engage and celebrate with Herbalife’s employees and Members.

A Shared Commitment to a Healthier Future

These grants are a testament to HFF’s unwavering commitment to creating healthier, more inclusive communities. By addressing the nutritional needs and holistic development of children, HFF reinforces its mission to ensure no child is left behind.

“The impact of these grants goes beyond nutrition; they help shape a future where every child has the opportunity to thrive in a safe and supportive environment. We are proud to be part of this journey towards building a healthier Philippines,” added Domingo.

Globally, the Herbalife Family Foundation (HFF) has awarded $5 million in grants to 164 nonprofit organizations across 59 countries and territories for the 2024 - 2025 term.

A Laugh Story" -- the 35th Installment of UP SAMASKOM’s Iconic Comedy Musical Variety Show

The longest-running comedy variety show out of the UP Diliman campus will be back for its much-anticipated 35th installment in 2025.

LIVE A.I.D.S. 35 -- “Ang Ika-tatlumpu’t Limang Istoryang Dinebelop ng SAMASKOM -- will light up the stage anew this May at the IBG-KAL Theater at the University of the Philippines, Diliman with this edition’s theme, “A Laugh Story”. It will be a very special presentation as U.P. SAMASKOM (Samahan ng mga Mag-aaral sa Komunikasyon) celebrates its 50th anniversary in 2025.

SAMASKOM, which is celebrating its golden anniversary celebration in 2024-2025, kicked off preparations for its 2025 presentation at Gold A.I.D.S.: The Live A.I.D.S. 35 Kickoff Party on February 15 at the Edge Skyview Bar at Ibis Styles Hotel. Resident members, alumni and friends of the premier academic organization got together to unveil and unlock special activities at the event.

The local entertainment industry is filled with SAMASKOM alumni who have made names for themselves in front of and behind the camera, like Jervi Wrightson (KaladKaren), Giselle Sanchez, Tuesday Vargas, RS Francisco, and Director Lauren Dyogi, to name a few.

Among the special projects unveiled at the party is an album featuring songs that embody the Live A.I.D.S. experience — a mix of beloved classics from previous installments and new tunes specially created for the 35th show. The creative and production teams of this Live AIDS 35 were introduced alongside an in-depth presentation of their vision for the 35th installment. A stellar lineup of SAMASKOM alumni took the stage, bringing their signature flair and energy to celebrate the legacy and ongoing impact of their iconic show.

Live A.I.D.S. 35 marks the directorial debut of television writer Ken De Leon, known for his sharp storytelling and innovative approach to entertainment.

Aptly titled A Laugh Story, the 35th edition reflects the spirit of SAMASKOM: “creative freedom, boldness, and a dedication to storytelling that resonates with the times”, says De Leon.

“A Laugh Story” is more than just a theme—it is a journey through the stories that shape who we are as Filipinos. From the bedtime stories that lulled us to sleep as children, to the fairy tales that sparked our imagination, to the everyday gossip that kept our curiosity alive, stories have been central to our connections and understanding of the world. Live A.I.D.S. A Laugh Story is a celebration of these narratives that give us meaning, using humor and heart to remind us of the shared experiences that unite us all,” De Leon explained.

“U.P. SAMASKOM’s 50th anniversary is a testament to its five decades of producing generations of communicators, artists, and storytellers who continue to push boundaries and redefine creative expression in the Philippines,” said MJ Karaan, Live A.I.D.S. 35 production manager.

“As Live A.I.D.S. celebrates its 35th edition, it reaffirms U.P. SAMASKOM’s commitment to a free and creative expression of views that tackle timely and relevant issues affecting the country. From political satire to social commentary, Live A.I.D.S. has remained a platform for fearless storytelling and reflection, and this year promises no less. With a fresh perspective and a deep respect for SAMASKOM's storied legacy, De Leon brings a dynamic new approach that will surely make this Live A.I.D.S. one for the books,” Karaan added.

Biggest Global Conference of Image Consultants in Manila this April

From etiquette and protocol to personal image, from visual branding and industry strength, from networking and the need for presence to fashion decisions and the power of communication, these topics will be discussed by image consultants from all over the globe when they converge in Manila to discuss these and more aspects of image consultancy in the AICI Global Conference 2025 from April 24 to 27.

Ms. Olen Juarez-Lim, founder and president of OJL Consulting Group and the first Asian President of the 35-year-old Association of Image Consultants International (AICI), is hosting the international professional organization’s 2025 global confab.

AICI is the leading and largest association of image consultants worldwide.

The event will bring together members from 38 AICI chapters in 60 countries worldwide. It is the first time in AICI history that the global conference will be held in Asia, specifically in the Philippines.

It will take place from April 24 to 27 at the Makati Shangri-La Manila, where delegates and conference participants will experience Philippine culture and fashion and visit tourist destinations.

“Image consultants from the USA, Latin America, China, Malaysia, India, Australia, the UK, and other regions will fly here to exchange ideas, share success stories, push the boundaries of image consulting, and strengthen global collaborations. The conference aims to propel our profession to new heights as we seek effective strategies to help our clients succeed in this challenging, constantly changing marketplace,” Ms. Juarez-Lim said.

The theme of the 2025 conference is “Elevating Excellence: Breakthrough Strategies for Image Consulting Mastery”. “It is a call to action for image consultants to hone their craft and find ways to push the boundaries of innovation,” she added.

Image consultancy has been acknowledged as an important profession in the modern world. Celebrities, athletes, politicians, business leaders, and brands recognize the value of managing how markets and audiences perceive them.

“The AICI Global Conference offers an outstanding networking experience for ongoing professional development. The Manila conference will foster meaningful exchanges regarding trends, technology, and innovative practices in image consulting. This 2025 edition represents the most dynamic array of educational opportunities in our organization’s history, featuring keynotes and special guests alongside the full conference experience,” said Rosario Diz of Argentina, vice president of the global conference.

“AICI aims to provide an immersive experience that highlights Filipino hospitality, cuisine and the arts. This unique backdrop provides an excellent opportunity for attendees to experience the warmth and friendliness of the Filipino people, making the conference both educational and culturally entertaining. We are proud and delighted to welcome everyone to our country and showcase our rich culture,” Ms. Juarez-Lim said.

Lucky Me!'s Giant Go Cup Bulalo Steals Spotlight at WINA Summit 2025

CREATED WITH LUCKY ME!

A Filipino favorite just made it big on the world stage – literally. Lucky Me! turned heads at this year's World Instant Noodles Association (WINA) Summit with a jaw-dropping installation: a massive Go Cup Bulalo that had international delegates doing double-takes and reaching for their phones.

Lucky Me!'s well-loved Go Cup Bulalo is a Pinoy comfort food favorite that perfectly captures that rich, satisfying taste of traditional bulalo. No wonder it's one of the best-selling instant noodles from Monde Nissin Corporation, consistently making its way into Filipinos' grocery carts and midnight cravings lists.

Monde Nissin Corporation hosted the WINA Summit 2025, where over 300 global industry leaders gathered to discuss food safety, sustainability, and industry standards. The two-day conference featured forums on food safety, recyclable packaging design, and international labeling trends.

Got a sudden craving for bulalo? (We don't blame you!) Grab your own Lucky Me! Go Cup Bulalo – thankfully, in a more practical size – at your nearest supermarket or convenience store.

BPI’s #BestLifeRun Corporate Race 2025: Registration Now Open

The BPI #BestLifeRun 2025 is anticipated to attract 6,000 runners.

(Photo from BPI #BestLifeRun last June 9, 2024)

The much-anticipated BPI #BestLifeRun Corporate Race 2025 is officially opening its registration on March 1, 2025!

As the country’s first and only corporate-focused running event, this year’s race is set to be bigger and better, uniting professionals from various industries in the pursuit of fitness, camaraderie, and corporate wellness.

Now on its third year, the BPI #BestLifeRun Corporate Race continues to champion health and wellness in the workplace while reinforcing the collective commitment to UN Sustainable Development Goal 3: Good Health and Well-being. What started as a bonding event for BPI employees has evolved into a multi-company fitness movement, welcoming teams from micro, small, and medium enterprises (MSMEs) to large corporations and run clubs of all levels.

Run for a cause, race for wellness

Happening on June 8, 2025, at Ayala Triangle Gardens, Makati City, the BPI #BestLifeRun Corporate Race will feature four race categories—3KM, 5KM, 10KM, and 21KM—ensuring that runners of all fitness levels can participate. It expects to draw 6,000 participants, consisting of a mix of employees from various companies.

Companies and organizations can register teams with a minimum of four members, competing not just for speed, but for the title of the fastest, fittest, and most competitive organization.

“At BPI, we believe that a thriving workforce starts with a focus on wellness and well-being. The #BestLifeRun is more than just a race—it’s a celebration of teamwork, resilience, and the collective pursuit of a healthier lifestyle,” said Gina Eala, BPI Chief Human Resources Officer.

Beyond the thrill of competition, the net proceeds of this year’s race will support BPI Foundation’s partner communities nationwide.

“We invite companies and organizations to join us in this meaningful initiative, where we strengthen our corporate communities while making a real impact in the lives of others,” Eala added.

Special registration perks!

Early bird registrants from March 1 to 15, 2025, can enjoy discounted rates, with registration fees starting at P800 for 3KM; P1,000 for 5KM; P1,200 for 10KM; and P1,600 for 21KM.

Participants can register by visiting @bpibestliferun on Instagram, BPI’s official Facebook page, or RUNRIO’s social media pages. BPI corporate clients are encouraged to coordinate with their relationship managers for team registration.

More than a race – a celebration of corporate teamwork!

The excitement doesn’t stop at the finish line! Runners can enjoy post-race activities in the race village, connect with peers, and explore booths from event sponsors. Special awards await top-performing corporate teams, competitive individuals, and standout run clubs.

Don’t miss out on this extraordinary race for health, camaraderie, and purpose. Gather your colleagues, lace up your running shoes, and be part of the BPI #BestLifeRun Corporate Race 2025!

For more information, follow @bpibestliferun on Instagram.

HP Philippines Celebrates National Arts Month with DIY Print Party in Escolta

In celebration of National Arts Month, HP successfully hosted the DIY Print Party: Zines & Stickers Edition at First Coworking Space in Escolta, reinforcing its commitment to supporting local artists, makers, and entrepreneurs. This hands-on workshop provided participants with the tools and knowledge to explore independent publishing and creative printing, highlighting the enduring relevance of print in artistic expression.

As the country celebrates a month dedicated to the arts and creative industries, the event served as a platform for participants to embrace DIY culture, experiment with different print mediums, and discover how high-quality printing technology can enhance their creative work. With the rise of independent publishing, many artists and small business owners seek accessible, professional-grade printing solutions to bring their ideas to life. Recognizing this need, HP is championing creative entrepreneurs by making printing more efficient, cost-effective, and accessible.

Through this initiative, attendees got first-hand experience using the HP Smart Tank 580, a printer built for productivity, efficiency, and high-volume printing. The Smart Tank 580 ensures consistent, high-quality output while reducing downtime—making it an ideal choice for creatives who need a reliable, cost-effective, and long-lasting printing solution.

"We are thrilled to bring creatives together for this hands-on experience with the HP Smart Tank 580, especially as we celebrate National Arts Month. Print remains a powerful and tangible way to share ideas, tell stories, and express creativity. Seeing artists and makers bring their designs to life reminds us why print continues to be relevant," said Ida Evina Ong-Co, Managing Director of HP Philippines.

The DIY Print Party featured an interactive session led by Project Lemons, a creative facilitator known for engaging hands-on workshops. Participants learned the fundamentals of zine-making and sticker design, from concept creation to final printing. With HP printers on-site, attendees printed their own designs in real-time, experimenting with different formats and materials. This event was made possible through HP’s collaboration with 98B COLLABoratory, an artist-run initiative that fosters creativity and learning through experimental and community-driven programs.

The HP Smart Tank 580 is designed with smart features, vibrant color reproduction, and seamless connectivity, allowing users to print, scan, and copy efficiently while maintaining top-quality output. With low-cost ink refills and a user-friendly interface, the Smart Tank 580 is a practical solution for artists, entrepreneurs, and home offices that need reliable and productive printing solutions.

By partnering with local art communities, HP continues to nurture creativity, uplift independent artists, and foster meaningful collaborations. As a brand that continuously innovates to meet the evolving needs of consumers, HP provides not just high-quality printing solutions but also the expertise, reliability, and technology that drive creative and business success.

Eplayment Empowers Content Creators to Maximize Potential with First Partnership Program

Amidst a booming creator economy, Eplayment, a local fintech company leading innovations in content aggregation and e-wallet services, proudly introduced PIXEL Partner Creators, its latest program designed to empower content creators to produce more engaging content and maximize monetization opportunities online. First unveiled to creators at the annual PIXEL Meet & Greet, Eplayment provided attendees with a firsthand look at how PIXEL remains committed to supporting creative journeys since its launch in 2023.

The creator economy is an ecosystem where individuals use digital platforms to produce and share content, build communities, and eventually generate revenue from it. PIXEL is Eplayment’s content aggregation and monetization platform that reached an all-time high of 5,000 creator sign-ups in 2024. Eplayment expressed excitement about adding more programs and platform features to support creators on their journey. CEO and Founder Karlos Naidas shared, “The creator economy is thriving in 2025, driven by innovation, deeper community connections, and limitless opportunities for individuals to turn passion into profit. It is a fast-growing sector, slated to be worth $250 billion as of this year.

Trends and platforms that creators engage with are ever-changing which is why we work to continuously develop PIXEL as an important part of the creator ecosystem. One of our main goals as a company is to help educate both burgeoning and seasoned creators alike to maximize their potential and make the most out of their audience engagement. This is what PIXEL Partner Creators is all about - introducing creators to all the tools that they have at their disposal and maximizing potential revenues from these.”

Creators who attended the event had the privilege to sign up for the program first. Through the PIXEL Partner Creators program, creators will receive full support in optimizing their growth with PIXEL. The Partner Creators program offers:

Talent Growth and Development

Creators will receive structured mentorship and coaching to refine their content and branding. They will also receive customized training to enhance their craft and practices in content creation.

Monetization and Career Sustainability

The program will equip creators with effective monetization strategies including sponsorships, ad revenue, and memberships. This will also help creators build partnerships with brands and industry leaders.

Community Building and Networking

Creators will have access to exclusive PIXEL events to foster connections and industry visibility. Through the program, they will also have opportunities to collaborate with other content creators.

Content Strategy and Platform Optimization

The program will ensure creators are equipped with data to build effective content-creation strategies. It will also help them optimize their presence across multiple platforms such as YouTube, TikTok, Instagram, and more.

Exclusive Opportunities and Exposure

Creators will gain early access to PIXEL’s new tools and features, trends, and insider strategies.

Nearly 50 creators from diverse backgrounds and content niches witnessed an exclusive preview of PIXEL's new and enhanced monetization features. These updates have been shaped by direct feedback and recommendations from our creator community content creators - ensuring that PIXEL continues to grow and evolve as a platform that truly understands and provides real solutions to their needs as creators.

The annual gathering also welcomed brands and communities, including TTracing, Gushcloud, and Level Infinite from Tencent, marking the beginning of exciting collaborations. Eplayment is committed to expanding these partnerships in 2025, with a strong focus on community-driven events and campaigns that provide creators a safe space to connect, grow, and earn.

“As more users discover PIXEL, we are dedicated to engaging and working more closely with content creators and communities. Creators can expect more exclusive events, tailored campaigns, and meaningful partnerships designed for them. With PIXEL and Eplayment at the helm, we are looking at 2025 to be a year of growth, connection, and new opportunities for the creator economy,” Naidas concluded.