On YouTube, they endorse beauty products. On Instagram, they highlight stylish detox drinks. Influencers are online trendsetters and have a huge influence on their fans. It’s no coincidence that you often find links to shops and brands under their posts. Companies specifically…
If you want your website to gain ground on the international stage, it’s crucial to offer your content in a range of languages. To make sure the different versions are just as good as the original, you’ll need more than basic translations though. With proper SEO measures in…
Excel ROUNDUP is one of the basic functions used for business, scientific and financial tasks. This function makes calculation results easier to read by removing decimal places that are considered unnecessary. Find out how to round up results in your Excel tables with this…
ESB ProfessionalShutterstockWhat distinguishes good SEO texts from average website content and how do you actually write SEO articles for your website? We provide 11 tips on topics such as keyword optimisation, duplicate content, and internal links to show you how to customise your site content and optimise…
When certain website content is used multiple times, it’s not always due to carelessness, but could actually be intentional. International websites or online shops, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate…
Invitations to dinner parties; updates about work; a trip with the uni’s football team: if you’re not using WhatsApp, you run the risk of missing out on important information. But it does have its disadvantages too: the main one being that WhatsApp shares user data with its…
Search engine optimisation is an important component for a successful website, because without SEO your site is less likely to be displayed by Google and other search engines. However, the many SEO terms can be confusing, especially at the beginning. We’ve put together an SEO…
To offer a website in several languages is a challenge in every respect. As well as translating the content and preparing it, other aspects such as networking and optimising the different versions for search engines need to be taken into account. To ensure that your efforts are…
Online forums, chats, and games often use abbreviations for communication. Some express feelings like happiness or sadness, while others may be confusing without context. Then there are terms like RTFM which newcomers frequently encounter on forums and in games. In this article,…
When you remove information from a spreadsheet, you’re often left with numerous empty rows in your document. Here we explain how to delete and hide empty rows in Google Sheets. This article also takes a look at how to remove data from rows or what to do if only want to remove one…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.
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