Fashion film directed by Giorgio Arcelli Fontana featuring fashion blogger Chiara Ferragni (theblondsalad.com). Chiara Ferragni is one of the most influential blogger in the world, with more than 5.6 million Instagram followers, 1.2 million Facebook subscribers, a website that's enormously popular in both the U.S. and in her native country, and the ability to move a lot of product. These days, she makes the bulk of her money through her growing shoe line, Chiara Ferragni Collection, which is sold at 300 retailers around the world and brought in $10 million last year. On 7 September 2014 Chiara Ferragni won a Bloglovin' Award for the third consecutive year for her blog. Her blog was named the Best Personal Style blog. Her business ventures grossed about $8 million (mostly from her Chiara Ferragni Collection footwear) in 2014. Chiara Ferragni was listed in the Forbes 2015 30 Under 30 selections.