Will this be an award-winning series? No. Is it one of the greatest I've ever seen? Nah. That said, it's very over-the-top and entertaining, especially if you're already into soaps or telenovelas. But keep your expectations in check. If anything, it reminds me of the types of soaps that you would find on TV in the 2000s.
Most of the storyline is introduced within the first three episodes, which makes them go by quickly. If by the end of the third episode you're still enjoying it, it's worth sticking with it until the end.
I do think it would appeal more to female viewers. A lot of the joy in the series comes from the two sisters basically running the show and being badass.
There are a few plot twists along the way that are a bit silly. For example, a few characters seem to totally change personalities after key plot events. Characters are killed off suddenly and unceremoniously. Also, the sisters both come up with several revenge plots that defy logic. These shortcomings, though, sort of add to the charm of the show.