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MetaRouter, the trailblazers in server-side tag management and real-time event routing, today announced a strategic partnership with Magellan AI, the leading audio intelligence, analytics, and measurement company. This collaboration aims to significantly enhance the accuracy and breadth of ad performance data, empowering marketers to optimize their advertising strategies.

“In an era where user privacy is paramount, MetaRouter and Magellan AI are at the forefront of ensuring that customer data is handled with the utmost compliance and consent enforcement,” said Michele Nieberding, Director of Product Marketing at MetaRouter. “By leveraging MetaRouter's advanced consent enforcement technology and Magellan AI's robust analytics, the partnership aims to provide advertisers with accurate and actionable insights while maintaining strict adherence to privacy regulations.”

Optimizing Ad Spend and Roas

Effective ad spend allocation remains a key challenge for marketers. Accurately calculating Return on Ad Spend (Roas) requires precise revenue tracking, often complicated by complex customer journeys and attribution models.

Washington, March 19 (Ians) In a first, scientists have got direct geological evidence of recent volcanic activity on the surface of Venus.

The discovery was made by analysing archival radar images of Venus taken more than 30 years ago, in the 1990s, by NASA’s Magellan mission.

The images revealed a volcanic vent changing shape and increasing significantly in size in less than a year.

“I didn’t really expect to be successful, but after about 200 hours of manually comparing the images of different Magellan orbits, I saw two images of the same region taken eight months apart exhibiting telltale geological changes caused by an eruption,” said Robert Herrick, Professor at the University of Alaska Fairbanks, who led the search of the archival data.

The geological changes on Earth’s twin are detailed in the journal Science.

Herrick found that these changes occurred in Atla Regio, a vast highland region near Venus...

German powerhouse Zdf Studios and U.K.-based Factual Fiction are reteaming for “#DorianGray,” an updated social media spin on Oscar Wilde’s classic, “The Picture of Dorian Gray.”

In Wilde’s original, first published as a novella in 1890 in Lippincott’s Monthly Magazine, the self-besotted Dorian Gray sells his soul in exchange for eternal youth, a picture painted of him recording the decay of his soul as in outward appearance he remains physically forever young.

Currently being written by Maiya John, a young London-based screenwriter, the contemporary reimagining is described by Zdf Studios as “a suspenseful ride through the life of a teenager as they construct their identity.”

While navigating sex, and gender, mental health and consent, through tweets and #instagram and Tik Tok videos, Dorian Gray, as in Wilde’s central concept, projects an image of who he’d like to be, rather than who he really is.

Magellan AI, the podcast advertising analytics and attribution platform, announced today that they have added support for analyzing Spanish language podcasts in the US and Mexico.

“Magellan AI provides the most accurate reflection of the podcast advertising landscape. A missing piece of that landscape is the monitoring of Spanish language podcasts in the US,” said Cameron Hendrix, the company’s CEO and co-founder. “We are excited to launch monitoring of Spanish language podcasts in the US to address that void.”

Magellan AI provides comprehensive podcast data and analytics to buyers and sellers of podcast inventory. Buyers use the data for media planning and ad validation. Sellers use it to better understand what brands and agencies they should be prospecting.

John Goforth, Magellan AI’s Cro expanded, “Millions of downloads are being monetized each month on Spanish language podcasts in the US. Until now there wasn’t a good way for sellers to find those advertisers,...

In “Uncharted,” now in theaters, Nathan Drake (Tom Holland), and his somewhat begrudging new partner Sully (Mark Wahlberg) hop from country to country, looking for the proverbial X that marks the spot of Magellan’s purported lost gold. So, is that treasure actually real?

In most treasure hunt movies, the answer is no. There’s no stash of Free Mason treasure underneath Trinity Church in New York, as “National Treasure” suggested. The faberge eggs that supposedly belonged to Cleopatra, as introduced in “Red Notice,” never existed. But “Uncharted” is a bit different.

Granted, it doesn’t deviate much from the standard treasure hunt plot. Based on the PlayStation and Naughty Dog video games, “Uncharted” sees Nathan Drake and Sully going to a lot of different places, doing a whole lot of stunts along the way, and getting bamboozled by real and fake clues alike.

But in this movie, they are...

Before Nathan Drake was a stubbly, world-weary treasure hunter who’d raided his share of tombs and knew his way around a puzzle-heavy, peril-filled PlayStation 3 RPG, he was just another twentysomething dude in New York. You know the type: looks like a movie star, likes to flip bottles while mixing cocktails, excellent at pickpocketing and parkour, has a missing older brother and a chip on his shoulder. He’s also got a deep interest in Magellan, as so many young people do these days, as well as the rumors that...

Amazon Prime Video’s epic The Lord of the Rings series won’t arrive until 2022. Thankfully, with its list of new releases for November 2021, Amazon has a pretty major fantasy adaptation to hold us over.

The Wheel of Time is set to premiere on Nov. 19 and will bring Robert Jordan’s massive fantasy universe to life. Rosamund Pike stars as Moiraine, a powerful magic-user who guides five young people on a perilous journey around the world. One of them just might be the reincarnation of the Dragon, a powerful entity who could save the world…or destroy it.

Read more TV The Wheel of Time: Who Are the Aes Sedai? By Michael Ahr TV How The Wheel of Time Adapts a Sprawling Epic Fantasy By Michael Ahr

In addition to that bit of fantasy fun, Amazon Prime also has some other TV options this month. Lesbian dating show Tampa Baes (Nov.