Sugar Rush serves well as eye-candy. There's vibrant colors, talented bakers, and impressive designs. BUT - there's no personality to the show. The tone is very off-putting.
Competitive baking shows are hard to do right. You want them to be educational, as you want to educate the viewer about baking so they can be more engaged while watching, but you want it to be entertaining at the same time by building tension and drama. It's a hard mixture to get right.
Where this show falls short is when you compare it to the masterclass competitive baking show that is the Great British Baking Show (Great British Bake Off). GBBS focuses on the craft and process of baking, emphasizing technique and knowledge of baking more so than pure aesthetic. This lets the viewer craft profiles of the contestants as they learn more of what each baker's style is. In addition, GBBS has a calm, relaxing tone to the show while still maintaining its competitive traits.
Sugar Rush is essentially a toned-down version of Zumbo's Just Desserts (which is awful outside of Zumbo's creations) that has been slightly improved, but the core recipe that they're working with simply isn't going to work. Fancy cupcakes, points, buttons, and bright lights are nothing but fluff without engagement and emphasis on the process that gets them there.
