In the United States, May is Asian American and Pacific Islander (Aapi) Heritage Month. To celebrate, TikTok is rolling out a series of initiatives that will honor its own community of Asian and Pacific Islander (Api) creators. Its efforts will include a central hub called #APIFamily and an inaugural Api edition of the app’s Visionary Voices list.
Visitors who search for the #APIFamily hashtag can browse videos from Api creators big and small. In the past, TikTok has launched similar hubs to spotlight its Black, Hispanic, Indigenous, and Jewish communities during those groups’ respective heritage celebrations.
Across all of those initiatives, TikTok has created a playbook that will inform its Aapi Heritage Month plans (TikTok is using the acronym Api rather than Aapi to recognize the global nature of its user base.) The #APIFamily hashtag will be applied to the latest installment of TikTok’s Livestream Series, which is...
Visitors who search for the #APIFamily hashtag can browse videos from Api creators big and small. In the past, TikTok has launched similar hubs to spotlight its Black, Hispanic, Indigenous, and Jewish communities during those groups’ respective heritage celebrations.
Across all of those initiatives, TikTok has created a playbook that will inform its Aapi Heritage Month plans (TikTok is using the acronym Api rather than Aapi to recognize the global nature of its user base.) The #APIFamily hashtag will be applied to the latest installment of TikTok’s Livestream Series, which is...
- 5/1/2023
- by Sam Gutelle
- Tubefilter.com
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