The Idea

This film speaks a universal language; one can relate it to the self, community, society or the wider world. It has a way of not only opening up several questions but also setting one in pursuit of discovering and asking the right questions in order to get to that point of self conviction / ownership. The portrayal of the stereotypes within the film addresses the archetypes around us which must be recognised as being the repeating cycle of destruction, the opposing force of innovation, creativity and growth. The factors which disturb the natural flow of things must be made apparent and tackled. The Idea, is definitely a film to be experienced and not just viewed as it taps into one's internal voice / conscience through the looking, it makes one feel as opposed to just watch.

The idea is a very smart title the film has a serious tongue in cheek feel to it. But it is so subtle you don't know how to read it! Are these guys doing a full blown comedy or is there something else going on. The little dialogue the film has isn't very delicate and this adds to the power of the film. If all the sound was switched off from the film it actually wouldn't take anything away from the film. The physical actions or the art of showing is so strong that it on its own carries the entirety of the story.

I is a blessing and with the blessing the emotion is followed by shame. I first say this film as part of a "black" film festival. After watching the film i was so impressed by the work. But then i asked myself what next? Where can someone else see this work? The common association of art without purpose isn't to be found here. You can see the intention in the design from the start to the finish. The usage of African music the style the casting everything seems planned and for a reason. The character development is amazing. The casting i think is the strongest aspect of the film; the characters are easily defined within 2 minutes of the 6 minutes of actual film.

We need to see more of these kinds of films, there really needs to be greater support for the development of short films across the board.

The idea ia a very short film with a lot of information. Interesting, entertaining and leaves the viewer wanting more. The producer has produced a short film of excellent quality that cannot be compared to any other short film that I have seen. I have rated this film at the highest possible rating. I also recommend that it is shown to office managers and business people in any establishment. What comes out of it is the fact that people with ideas are never listened to, their voice is never heard. It is a lesson to be learned by any office that wants to go forward. I hope that the produced will produce a second part to this 'idea'. I look forward to viewing the sequence. Once again congrats to Halaqah media in producing a film of excellence and quality with a lesson in mind.

This film provides us with an interesting reminder of how easy it is for so many to get caught up in the busy occupation of doing nothing. We as a people of African descent owe it to ourselves to make a change to this cycle of "all talk and no action" and start to realise in order to make a change, there needs to be less talk and more action. It is a powerful statement of the divisions of our people over small issues, and our failings to recognise the bigger picture and the need to unite in order to make a difference... Despite its reference to the black community, all viewers can learn something from the message this film seeks to portray.

Considering the lack of art with in African cinema (or Black American Cinema). The Idea offers a multidimensional look at a community assigned to hoods and dealers. But the funny thing is this is not at all the focus or even the subject of the short. But it is the unstated assertion of independence from these themes that is most sticking. The genre is unique and not the typical expectation. It is almost this departure which first catches the eye, so watching it twice is critical. The film has an aesthetic quality which lends its self to the true art of cinema.

And it is this true art that with an African voice that is extremely rare. The film doesn't copy to attain its message, it innovates and provokes by pulling at subtle stereotypes (not racial but character based stereotypes), From a writers perspective the film is brilliant. It carries multiply messages which include a very rapid character development. It must be remember this film is less than 10 minutes and it manages to establish character very quickly. The usage of colour texture and music is also to be commended. But considering the director, Owen Alik Shahadah's last venture 500 Years Later, music is to be expected. But from a theme point-of view it seems like the idea is a departure but the satire eludes indirectly to a social problem—brilliant stuff!