If you're doing 20% success, you're really doing very well with a group of addicts, and here we have a group that are mostly unmotivated for treatment; they kind of want to get paid, they want to get on TV; and we're ending up with about half of them really doing very well and nearly all of them, when they finish treatment, start out resistant. When they get question from the press, "don't you feel exploited," they're like "are you kidding, I went in there to exploit those guys, I wanted to get paid, I wanted to screw up their treatment process," and they ended up engaging in treatment and wanting to be an inspiration to other people.