Advertised as a sexy comedy about pro-football players and their women, this Michael Ritchie film, based on the book by Dan Jenkins, instead takes aim at fads and other eccentricities of the 1970s, using the sports world as a backdrop. It wasn't the big commercial hit some were predicting, though it garnered good notices for Burt Reynolds, doing another of his amiable walk-throughs. Jill Clayburgh, just prior to her breakthrough in "An Unmarried Woman", plays the daughter of the football team's owner, and her rapport with Reynolds is surprisingly instantaneous. Kris Kristofferson, on the other hand, ends up playing straight man to her and pal Reynolds, and the third-wheel position subdues low-keyed Kristofferson even further (he evaporates). There are some funny potshots at the EST craze, with Bert Convy well-cast as a self-help guru, but the romantic comedy at the heart of the piece never quite takes off. Ritchie puts all his sting into the absurdities happening around the principals, a move which consequently leaves the finale seeming half-baked. ** from ****