Family Romance, LLC

"Family Romance is admirable. I think it's an incredible company. You create illusions to make life of your clients better. That should make you feel good. That's really praiseworthy, isn't it?"

"At Family Romance, we are not allowed to love or to be loved. So, I need to be more careful... this time, you should rent a death."

Google will tell you more regarding "Family Rental Service".

A most fascinating and thought provoking business model that I highly recommend we adopt in this country. I would love to work for a family rental service. The closest thing we have to it here is those third party matching websites like rent a friend and rent a date. Not quite the same thing as making a career out of an admirable business the way they show here.

Docudrama style but fictional, making it almost a mockumentary but not quite? Little slow in parts, compensated by beautiful cinematography, almost like a mini travelogue.

An opportunity to witness Herzog's perfectly refined, and yet somewhat awkward style. Whilst the movie isn't riveting in a classical sense, the slow and constant rhythm draws us in.

There is a constant, permeating tension throughout the movie between reality and imitation. I found myself questioning this paradigm on two levels: To what extent is this movie a documentary? To what extent do the characters realistically portray family members?

As for the first question, the lines are extremely blurry. A family renting industry is known to exist, and Yuichi Ishii (the actor) is known to be the founder of one such company. Ishii claims the relationships throughout the movie are based on reality, but the New Yorker claims him to be unreliable. Nevertheless, the question itself is important and creates an uneasy tension as it plays and forth in our heads.

Ishii is clearly the standout in a cast of amateur actors. His performance is sensitive, realistic and almost paradoxically satirical (at times). He carries the story through to an emotional climax that poses yet more questions.

Herzog consistently uses complex metaphors and strong symbolism and a lot of the spiritual discourse of the movie can be found outside its dialogue (perhaps the result of Herzog directing in a second language).

In conclusion, give it a watch. It's a beautiful introduction to Herzog and will leave you with more questions posed than answered.

I wanted to like this movie. The story is great and asks some serious questions about how we "act" in our everyday lives. However, the movie is quite hard to watch with many incredibly awkward scenes. It also looks a bit homevideo-y and the script is a quite thin.

It's been a while since I haven't heard about Werner Herzog. And now, this. Do Japanese people hire fake fathers or other friends? I wouldn't know. Do they travel long distances to consult with an oracle woman? I wouldn't know either. Is there an emergent industry of pretending you're dead, in order to see what it's like? How could I know? Are robots likely to take over from humans in ways we can't fathom yet? For sure. Can we pretend to fight without weapons? Absolutely. Do we need to save face in various situations? You can bet on it. Would we hire someone to take the blame and prosternate to the boss's feet instead of us? Don't answer no; you'd be lying. Stark interiors, formal attitudes, rigid dialogues- and a world of turmoil within. Is it reality? Is it a nearing, ominous future? Is it Japan? Is it not? Who cares, it's a good film. Who would have thought in 2019 that we would be quarantined globally in 2021? And yes, somewhere in south-east Asia I witnessed a situation in which two young men fell on their knees in front of an older guy- presumably their employer- and showed their deepest remorse and practically kissed his feet in public; they didn't stand up before the man touched their shoulders. Not a scene for European eyes.

I'm gonna be brief here: everyone could have done a documentary about this topic. We're talking about a japanese agency specialized in renting substitutes for dead family members! Herzog gives us coordinates and help us to ask the right questions to understand our apparently weird world. What is the role of the illusion? What connection does it have with the robotics and cinema? Is it totally evil? There's no judgment in the director's eye. Only representation, critical look and, of course, illusion.