Generation P

Viktor Ginzburg's "Generation P" is a satire on advertising, and the free-for-all that took over Russia after the Soviet collapse. My favorite scene is where the main character imagines Che Guevara showing him how mass consumerism destroys the soul and turns one into a robot watching TV all day (like the characters in Mike Judge's "Idiocracy").

A lot of the movie is filmed so that the audience isn't sure if the action is real or imagined (those mushrooms suggest the latter). And then there's the title. The P could stand for pop, Pepsi, Panasonic, or something else of that ilk. Empty prospects for the generation that saw Boris Yeltsin shell the parliament building that he had previously defended, and then use the constitutional crisis to establish a nearly monarchical government.

I recommend the movie. The main character's immersion in one of the sleaziest worlds of all makes for an intense story. Really good one.

One of the best post-modern russian movies, there are not much though. Soundtrack is great, characters are too.

I would like to start from the fact that it is one of the rare examples from my experience, when the film version of the book was perceived inseparably from the original, not as an individual work, but as a continuation of the book. It could be either because of the respectful approach of the director Victor Ginzburg towards Pelevin's masterpiece, or because of the comprehensive nature of the book. The fact is that it is nearly impossible to review this movie without considering the original book, that is why this film review will include some observations from the novel as well. I watched this film after reading the novel and there was no conflict of expectations and reality, to my astonishment. The only thing in the movie that did not match the picture, which came to my mind when I read the novel, is the appearance of the main character (I imagined him as Konstantin Khabensky). In other respects, this film perfectly represented my perception of the novel's events. In accordance with various interviews with the director Victor Ginzburg, this movie was shot independently from big film companies over several years and the financing of the movie was found by the director himself. It was released in 2011, starring some of the big names of Russian film industry, and received mixed reviews from critics. Despite my perception of the novel and film, the plot of the movie has some major differences from the novel in terms of the plot and the message. However my review will be focused on the subject of the altered state of consciousness of the main character and how it affects his and the audience perception of reality. In my opinion, the director and, especially, the director of cinematography and editor did the great job in delivering this atmosphere of the novel to the screen. It can be assumed that the perspective of Vavilen Tatarsky, the main character of the film played by Vladimir Epifantsev, plays a huge role in this movie. What I mean by his "his perspective" is the situations and events of the book and described moments in Russia's history in "his eyes", how Vavilen sees and perceives it. It affects the mood, plot development and subject matter of the film. For example, the audience can view the beginning of the 1990s as something interesting and curious, despite some hardships (audience and readers can feel it from the way he describes the market, where he worked as a cashier, where the whole difference of people occurs). Readers/audience's perspective is affected by Vavilen's state of mind, and Vavilen's mind, in its turn, is affected, first of all, by historical events of 1990s' Russia, and, secondly, the type of drugs Vavilen takes throughout the movie. It also could be paraphrased, that Vavilen's perception of the historical reality of 1990s Russia is affected by his active drug use. For the first example, the audience can see that the majority of the film/book Vavilen actively uses cocaine, which stimulates the brain, mental effects of which may include an "intense feeling of happiness, loss of contact with reality, or agitation". It can be assumed that his glamorous perception of the advertising business and his "flashy", sometimes controversial advertisement lines can be influenced by his constant cocaine usage. The editing of the movie from the beginning to the middle of the movie can be described as fast, the scenes replace each other and the years of Vavilen's life and Russia's history are delivered in the matter of minutes of the film. However, some scenes, which take longer than usual, deliver just couple of days of Vavilen's, and in those scenes Vavilen either sober, or taking psychedelic drugs, such as LSD or mushrooms, which are given to him by the weird characters such as his old classmate, played by Shnurov or some stranger in the bar. By its nature, psychedelics do not cause happiness, but allow us to view things from different points of view and see hallucinations. All the "weirdest" scenes, where he sees Babel or interacts with Che Guevara, are the ones where Vavilen takes psychedelics. Director perfectly delivers this atmosphere with the help of special computer effects. However, in my opinion, it is not drugs that cause these scenes, but Pelevin's mind, and the reason why he added all these drugs may be to make these crazy things be justified by the audience like me and perceive his thoughts as normal. It can be concluded that here perspective does matter to view the character and his personality, but it does not affect the message of the book.

If you have read the book, then you will like that movie did not tried to "improve" or "rethink" the original story, but stayed quite close to original, sometimes quoting parts of the book's text entirely.

Cast is fine. Don't let the sucky trailer full you, actors are playing fine and their characters are quite believable (except for maybe, Litvinova, but she has around 30 seconds on screen, so it does not matter).

Visuals are good. Not great, but good. Its "slightly better 90s", with slightly more human bandits, and slightly cleaner streets.

Sound is fine, and music is even good enough to wonder about buying a soundtrack.

.. but. There is always "but", and in this case - you MUST have lived in ex-USSR 90s, and you must speak Russian, to understand the movie. It's very tightly rooted into post-soviet discourse, and without "cultural references" (c), i am afraid, the movie will be hard to grasp on.

alternatively, if you have ever wondered about, or experienced altered states of consciousness, you might find it fun ;)

This film beautifully tells the tale of an advertising copy writer as he rises up in the world of Russian Busness. This film is so well done that it borders on an "Art" film and the story is both intriguing and disturbing for the viewer because the mechanisms shown fully exist in the world we live in, and this is a "glimpse behind the curtain" of that dark and relatively unseen world. Filmed with High production values the film showcases that indeed Russians are not only capable of making great movies but, that they can be done in a way that is every bit as entertaining and sophisticated as Hollywood. A remarkably worthwhile watch even with the subtitles. The story will provoke thought long after the film has been watched. Highly recommend for folks that like intellectual storytelling!