Prada excels once again with an interestingly made clip directed by a great director. Like "A Therapy" directed by Roman Polanski and starring Helena Bonham Carter and Ben Kingsley, "Castello Cavalcanti" is composed with caliber talents from the movie business, this time bringing back the successful partnership Wes Anderson and Jason Schwartzman. The pictoresque style of the director, some of his trademarks, the vibrant colors are present here in a Fellinian-like tradition.
The story takes place in Italy, 1955, during a Formula One race when the Italo-American pilot played by Schwartzman crashes his vehicle at a small village and gets stuck there. The accident, a total wreckage of the car and cause of same moodiness to the pilot turns out to be something unexpectedly good when he gets involved with the local people, their routine, awakening an almost forgotten memory. He belongs there, and losing the race is no longer so important.
It's a stunning, lovely and humored film filled with plenty of cultural references (a tribute to classic Italian films), very intriguing but as a campaign doesn't work much - whatever they're selling (the brand which appears in Jason's jacket). The purpose of taking a small time - though long for a commercial - and watching it works perfectly, it's vivid and entertaining. The spectacle is so immense that you really long for a feature film being made after this. Creative and engaging, "Castello Cavalcanti" is synonym of quality film and quality propaganda, things we're missing these days. 9/10
