Creepy killer toys, Christmas horror, great acting, especially for a low budget effort and the same goes for the directing. It's written by Dana Gould, a passionate horror fan and an experienced writer. The dialogue may seem clunky in some parts and the storyline is (obviously) predictable, but it's still way more original than most Hollywood movies.
The stop-motion effects for the toys are GREAT, they're fascinating and creepy to watch. Very reminescent of the 80's, especially of the Full Moon movies like Puppet Master or Demonic Toys. The whole decor is also reminescent of old creepy "search and find" books of the 90's that I loved so much. Clearly nobody wants a doll with a taxidermized raccoon head, but it just works on the visual level and adds to the creepy campy fun.
It seems nobody knows how to enjoy good campy horror anymore. Shame on everyone who didn't like this movie. Clearly, you don't know how to have fun.