In 2010, he founded his first company Shoe thinkers and opened his first stores in Lisbon, Porto and Portimão. In 2011, he joins a professional sales and branding team and begins to expand across Europe. In 2013, the company had a value of EUR 2,500 and already had a capital value of EUR 900,000 and more than 30 stores in Europe. In 2017, Joaquim Guedes sells his company participation for more than EUR 3.1 million.
