What is fascinating about this documentary is that it is not so much a story covering people who are searching for the Forrest Fenn treasure, but it is more a story about people who climb out of their offices, out of their cars, turn off their televisions and get off of their couches to get exercise in the American Southwest, motivated not just by the riches that ARE out there somewhere, but motivated by the idea of treasure hunting in the great outdoors.
You might think that treasure hunters are an eccentric bunch, and for a lot of them -- perhaps even most -- they are somewhat odd in various ways, but when it comes to the Fenn Treasure, as this documentary shows, normal, every-day people have climbed out of their do-nothing lives and have taken to their feet, walked hundreds or thousands of miles over public lands, not just seeking the treasure but seeking a means -- or an excuse -- to DO something with their lives other than drive to and from work and sit their butts down in front of a television while their brains turn to mush.
Documentaries like this are often esoteric, viewers either "get" what the documentary is attempting to impart upon the viewer or they do not, and with The Lure, you get to see and understand what motivates people to breaking out of their old molds and taking on a quest.
That this is a quest for gold is secondary. The primary quest here is to get out, do something, experience the world, get your feet dirty, get your feet wet, struggle and bake under a hot Sun while you exercise in the clean air of the world.
Documentaries such as this one cover the road taken, not the destination. It is the quest itself that is the lure here, not the gold at the end of the road.
