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- The video begins with four young girls in outfits inspired by Madonna's iconic "Like a Virgin" performance at the 1984 MTV Video Music Awards, who mime the opening lines of the song. Madonna is shown exercising alongside, wearing an animal print dress and a studded, pink motorcycle jacket. She finishes and comes out in a colorful hallway, drinks water, kisses a man and walks through the corridor, crossing Diplo at one point. As the chorus starts the scene cuts to four Japanese dancers making choreographed moves in a bathtub and inside a bar as Madonna joins them. Ora and Rock appears mouthing the phrase "Bitch I'm Madonna". The second verse starts with Madonna crawling along the hallway, getting entangled in balloons, meeting Diplo again and finally the camera pans away to reveal a number of sock puppets in neon glow swaying together to the song.
- The video starts off with Guetta coming out of a cryogenic container aboard a vessel somewhere in deep space, and Rihanna and her friends are seen in monitors throughout the ship. Is she a human or an alien on another planet? It's difficult to tell. But the majority of the video plays out between these two sets: Guetta aboard his ship and Rihanna in her candy-land, wherever that may be. The clip shows Guetta mixing some songs and even getting his gym on with some chin-ups and kickboxing, but clearly his thoughts are with Rihanna. Rihanna and her friends are dressed in matching hyper-color attire and are wrapped up in their dance party. The video ends with DG throwing the spaceship into "warp speed," presumably to meet this girl he can no longer live without.
- The main idea behind the video is the rise, fall, and revival of Spears herself. The video begins when a meteoroid heads for Earth, and lights up a city when it finally lands, symbolizing Spears' entrance to fame and her skyrocketing career in the late 1990s as she became a household name. After this, black-and-white interspersed scenes of Spears getting ready in a soundstage are shown, while the words "Britney Spears" and "Hold It Against Me" appear in Def Leppard-inspired multicolored letters. Spears is then seen wearing shorts and showing her midriff in the soundstage, while her dancers in white are getting dressed around her. They are surrounded by cameras and lights, symbolizing her constantly being under the microscope and hounded by the media. As the first chorus begins, Spears appears wearing a white wedding dress inside a cylinder-shaped metal room with wires. The futuristic set and flowing dress are reminiscent of Madonna's music video for "Bedtime Story". She is seen rising up the cylinder-shaped metal room and her past music videos surround her, symbolizing her ever growing career in the music industry.
