Karin Eldor is a Senior Contributor for Forbes, where she has been covering entrepreneurs and captivating leaders in fashion, beauty, wellness, and tech, since 2017. She specializes in analyzing trends and offering insights into the people and brands impacting culture. Passionate
From Flower Crowns To Fragrance: How Cult Gaia Built A Cult Following
"The flower crowns had this element of kismet," Jasmin Larian Hekmat shares. Learn more about Cult Gaia's expansion from flower crowns and the Ark Bag, to fragrance.
From Pimple Patches To Lip Balm: How Starface Is Expanding Its Approach To Beauty Under Kara Brothers’ Bold Leadership
Since Starface launched in 2019, it has taken pimple patches from a skincare solution into a statement of self-expression. Learn more about the brand's new category.
Where Paris Style Meets New York Cool: How Frankie Shop Is Redefining Fashion
Before the term "quiet luxury" took the fashion world by storm, the Frankie Shop had already defined the aesthetic. Learn about the brand creating a fashion revolution.
How Pia Mance Launched Viral Accessory Brand Heaven Mayhem With $900
Pia Mance launched Heaven Mayhem in 2023 and in less than 2 years, it has won over Hailey Bieber and Sydney Sweeney. Read Mance's 4 tips for growing a viral brand.
Elsa Hosk’s Universe: From Supermodel To Fashion Mogul
If it feels like Elsa Hosk and her brand Helsa are everywhere, that’s because they are. With 8.7 million Instagram followers and supermodel status, it's Elsa's world.