Best CRM Software For Real Estate In Canada For November 2024

Wise Agent is a good all-around CRM for real estate agents that offers many features you’d expect, including automated emails and SMS texting. Wise Agent sets itself apart with comprehensive customer support that makes it easier to customize or integrate the software with other tools. Wise Agent’s customer support always offers a real person and is available 24/7/365. This is almost unheard of in the CRM space.

Wise Agent also offers a plethora of integration options to streamline your communication and lead generation services. From bringing leads in to nurturing them and retargeting old customers, the integration options will cover you for any feature that Wise Agent doesn’t offer out of the box.

Who should use it: Agents who might need a good deal of customer support due to not being technically inclined or wanting lots of integrations and customization options.

LionDesk is an industry leader because it incorporates most features any real estate agent would be looking for. The CRM includes rich messaging options and click-to-call, and you’re able to customize just about any field in your pipeline management. Additionally, LionDesk offers an AI-powered lead follow-up tool that can automate texts and streamline new sales.

LionDesk is also one of the easiest CRMs to use right out of the box, making it a top choice for individual agents or small teams. You can set up LionDesk within an hour or two, in most cases, and start using it to reach out to customers or set up automated messages within the same day.

Who should use it: Agents that need an out-of-the-box solution that is easy to customize. Those who want an automated text solution to follow up with leads and prospects will also find this CRM tough to beat.

Realvolve is a great CRM choice with a lot of great features that real estate agents need. It takes this a step further by offering customized workflows that help you get both your workspace and your communications exactly how you would like them to be. Plus, in case you’re not sure how to set things up, Realvolve has put together a library of templates to spark your ideas on everything from the workflows themselves to actually how you should reach out to leads.

Who should use it: Individual agents who need either a lot of customization or are looking for help in determining how and when to communicate with leads or clients.

Follow Up Boss is a popular CRM tool throughout the real estate industry and has been an industry leader for a number of years. While we feel like other options have progressed faster, Follow Up Boss continues to offer great features that make it a solid choice. All messaging options are directly integrated within the software, including email, texting and calls.

Its features, combined with the hundreds of integration options, make it customizable for just about anyone. However, if you don’t have strong tech capabilities you may find it difficult to use for your specific needs.

Who should use it: Follow Up Boss is a good option for just about anyone with the tech capabilities to set up integrations and make customizations on their own. If you don’t feel like you’ll need a lot of customer support help, then you should give it a try.

Top Producer has been an industry leader for quite a while and it has kept up with industry trends by implementing new features and innovating on its old product. This CRM comes with a plethora of built-in integration options and advanced tools that help your automation hit the next level of effectiveness. Overall, Top Producer is a solid option but isn’t the most affordable CRM on our list.

Who should use it: Agents or teams that need transaction management tools or advanced features, like syncing with your MLS, will find it difficult to beat Top Producer.

Market Leader is a solid CRM option that takes marketing automation and listing management to the next level. All within the single platform, you can post your listings directly to your website and your network of clients will be alerted if the listing matches their criteria. While the value-add of automating a lot of your business can’t be overlooked, the pricing is unclear. You’ll have to reach out to the sales team to schedule a consultation and determine pricing for your unique situation.

Who should use it: Agents needing a large amount of automation in both marketing and client management will find Market Leader as a good option.

Propertybase is a full-featured platform that provides much more than just traditional CRM solutions. It is built to manage an end-to-end real estate business. It is a robust solution that can be more expensive than other CRM options and is really for a specific target audience of a larger brokerage or team. You can manage everything from lead generation to MLS postings and website development within the same system. Like Market Leader, the company doesn’t list pricing on the website and requires you to speak to a representative for details.

Who should use it: Teams or agents needing more than just a CRM to manage their business will find Propertybase as a potential solution. If you’re managing a large team or brokerage, then this could be a great solution to streamline internal operations and communications and make working with clients much more effective.