In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.

We’ll see you in The PPC Den!

? Highlights ​​


00:00 - Introduction 

 00:10 - Series Kickoff: Amazon PPC Wasted Spend 

00:47 - Defining Wasted Spend 

01:26 - Understanding Conversion Rate and Its Importance

 03:04 - Identifying and Analyzing Wasted Keywords

 06:30 - Analyzing Search Term Reports 

09:24 - Strategies to Minimize Non-Converting Spend 



? Resources & Links


? GET AD BADGER ➡️


How Does Conversion Rate Influence ACOS On Amazon?



How To Align Team Goals Using Amazon PPC Data Tools?



What Should You Do First When Amazon PPC Sales Drop?



How To Achieve Low ACOS With Negative Keywords? 



How Do Technical And Creative Strategies Work Together In Amazon PPC?



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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno