Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 2) Utilizing Testimonials and Success Stories: Ask past clients for testimonials (even if they received free coaching). Write the testimonial for them if they are struggling. Consider interviewing clients to create video testimonials that showcase their journey and results. Key Elements of a Successful Marketing Plan: Fulfillment: Know what products or services you are offering. Value: Provide free, valuable content to your audience (live videos, webinars, podcasts, etc.). Discovery: Get in front of other people's audiences through interviews, collaborations, etc. Prospects: Offer lead magnets (e.g., 90-day planner, templates) to obtain email addresses. Customers: Convert prospects into customers through sales calls and personalized recommendations. Optimizing Website and Online Presence: Start with a well-crafted bio and clear messaging on social media. Prioritize booking system over a website initially. Focus on creating a sales page or opt-in page. Ensure website content aligns with your weekly content creation (videos, podcasts, blog posts). Effective Networking and Building Relationships: Dedicate time daily for outreach and follow-up. Utilize personal emails, DMs, and Facebook messages to connect with your network. Ask your network if they know anyone who needs a career coach. Measuring Marketing Success and Adjusting Strategies: Track metrics: leads, email subscribers, social media engagement, sales, etc. Analyze what is working and do more of it. Consistently post and test different types of content to see what resonates. Additional Tips and Insights: "Help one person every day" mindset is key for marketing success. The 90-day planner is a marketing tool used as a lead magnet to grow the email list. Prioritize organic growth and testing before investing in paid advertising or tools. Consider personalized voicemail messages to connect with potential clients.