492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD | Product Mastery Now for Product Managers, Leaders, and Innovators Podcast

510: How to use these AI tools to create a product brief – with Brian Collard: How product managers can use AI to work more efficiently Watch on YouTube https://youtu.be/H00d-wae-p8 TLDR AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. by Product Mastery Now for Product Managers, Leaders, and Innovators

33 min listen

509: Prototyping mastery for product managers – with Matthew Wettergreen, PhD: Insights for product managers from a professor teaching engineering design and prototyping Watch on YouTube TLDR The value of starting with simple, low-fidelity prototypes The importance of focusing on the problem before jumping to solutions The need f... by Product Mastery Now for Product Managers, Leaders, and Innovators

41 min listen

508: The practices of the most innovative companies – with 2024 Outstanding Corporate Innovator winner: DFW Airport’s journey to winning PDMA’s 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Jodie Brinkerhoff, VP of Innovation at DFW Airport, by Product Mastery Now for Product Managers, Leaders, and Innovators

29 min listen

507: Navigating the second product problem – with Greg Coticchia: To survive, your company must sell multiple products Watch on YouTube TLDR In this episode, I’m interviewing Greg Coticchia, an experienced CEO and product management expert. The discussion focuses on the challenges and strategies involved in expanding... by Product Mastery Now for Product Managers, Leaders, and Innovators

45 min listen

506: Everyday practical innovation – with Jerry Fix and Terry Carroll: What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. by Product Mastery Now for Product Managers, Leaders, and Innovators

40 min listen

505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD: Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. Today I’m answering common questions I get asked about product innovation and management, by Product Mastery Now for Product Managers, Leaders, and Innovators

49 min listen

504: Market Research for Product Innovation – with Chip Chomyn: Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout t... by Product Mastery Now for Product Managers, Leaders, and Innovators

46 min listen

503: AI is coming for your culture and product team – how to get ready – with Tiffany Prince: The future of culture and teams in the age of AI – for product managers Watch on YouTube TLDR: AI is reshaping how we work, especially in product management. In this episode, Tiffany Price explains how AI affects workplace culture, team dynamics, by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

502: Use LAUNCH Code to ease the overwhelm when launching a B2B product – with James Whitman: A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. It has six main parts: Listen to your clients, by Product Mastery Now for Product Managers, Leaders, and Innovators

40 min listen

PDMA2024: The Inspire Innovation Conference for Product Managers, Leaders, and Innovators – with Spike and Bill: Why product managers need to attend the longest running innovation conference Watch on YouTube TLDR The Product Development and Management Association (PDMA) Inspire Innovation Conference, on September 14-17, 2024 in St. Louis, MO, by Product Mastery Now for Product Managers, Leaders, and Innovators

44 min listen

501: How product managers can build people-first cultures – with Gary Harpst: How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority. Creating a people-first culture is essential for gai... by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick: Outcome-Driven Innovation – for Product Managers Watch on YouTube https://www.youtube.com/watch?v=rw2aAFg2kyo TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. by Product Mastery Now for Product Managers, Leaders, and Innovators

53 min listen

499: How to implement a 2-hour design sprint to solve complex problems – with Teresa Cain: Solve problems as a team in just two hours – for product managers Watch on YouTube https://youtu.be/9U8rPKppeEY TLDR Imagine solving big product problems in just two hours instead of five days. Sounds impossible, right? Not anymore! by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

498: Real-world use of product life cycle management – with John Rovnan: Mastering product lifecycle management – for product managers Watch on YouTube TLDR Product lifecycle management is key to successful product development and innovation. This article explores the stages of a product’s life, from launch to retirement, by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

497: Mastering product management strategy – with Andreas Maihoefer: Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

496: Navigating career changes and personal growth as a product manager – with Tom Leung: Product management and the tech industry Watch on YouTube TLDR In this episode, former Google product management director Tom Leung shares his experiences with recent tech industry layoffs and offers valuable advice for product managers facing career c... by Product Mastery Now for Product Managers, Leaders, and Innovators

33 min listen

495: The reframing secret to getting a product management job – with Mary Baird: How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. However, as Mary Baird’s inspiring story shows, by Product Mastery Now for Product Managers, Leaders, and Innovators

28 min listen

494: Developing Skills in Product Management and Leadership – with Chad McAllister, PhD: What product managers need to elevate their careers Watch on YouTube TLDR In this episode, I share insights on developing essential skills for product management and leadership. I explain how mastering the seven knowledge areas of product management ou... by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

493: Perfecting Product Culture and Teams: Seventh Knowledge Area of Product Mastery – with Chad McAllister, PhD: How product managers can master product culture and teams Watch on YouTube TLDR In this episode, I dive into the seventh knowledge area of product mastery: culture and teams. We explore the importance of fostering an innovation culture, by Product Mastery Now for Product Managers, Leaders, and Innovators

24 min listen

491: Product Design & Development: Fifth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD: How product managers can master product design & development Watch on YouTube TLDR This article explores the crucial role of product design in product management, focusing on ideation and concept design tools. by Product Mastery Now for Product Managers, Leaders, and Innovators

38 min listen

490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD: How product managers can master product process Watch on YouTube TLDR – The Product Innovation Charter (PIC) is a short document that provides direction and alignment for a product development project. – Stage-Gate and Agile Stage-Gate are popular prod... by Product Mastery Now for Product Managers, Leaders, and Innovators

20 min listen

489: Product Portfolio Management: Third of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD: How product managers can master product portfolio management Watch on YouTube TLDR Portfolio management is a crucial aspect of product development that helps organizations strategically allocate resources, balance projects, by Product Mastery Now for Product Managers, Leaders, and Innovators

31 min listen

488: Product Innovation Strategy: Second of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD: How product managers can master product innovation strategy Today we’re talking about product innovation strategy, one of the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know h... by Product Mastery Now for Product Managers, Leaders, and Innovators

28 min listen

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD: How product managers can master product innovation management Today we’re talking about product innovation management, one of the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who kn... by Product Mastery Now for Product Managers, Leaders, and Innovators

33 min listen

486: The 7 Knowledge Areas of Product Mastery – with Chad McAllister, PhD: The essential knowledge areas that give product managers more influence and success Today we’re talking about the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know how to create... by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

485: How product managers can navigate “Big-Bet” transformations – with John Rossman: The habits that set apart transformational product leaders Today we are talking about why organizations are increasingly facing the need to transform and how to navigate those changes. If you have experienced a big change, by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

484: Making customer research easier – with Prashant Mahajan: Tools for making voice-of-the-customer insights more accessible to product managers Today we are talking about aspects of the Market Research knowledge area for product mastery. Specifically, we are discussing how to overcome challenges collecting acti... by Product Mastery Now for Product Managers, Leaders, and Innovators

31 min listen

483: Nailing the customer experience to improve product value – with Jason Friedman: How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. But accomplishing that is complicated, and some teams lose focus on the real objective or start without a... by Product Mastery Now for Product Managers, Leaders, and Innovators

38 min listen

482: People-first product leadership for higher performing teams – with Diana Stepner: How product managers can empower their teams Today we are talking about how product leaders can create more effective teams by using a people-first leadership approach. Joining us is Diana Stepner, Head of Product for Education at the Chan Zuckerberg I... by Product Mastery Now for Product Managers, Leaders, and Innovators

28 min listen

481: Lessons learned developing medical products – with Ron Richard: Product management insights from medical innovations Today we are talking about product management and innovation of medical products. Throughout my career, I’ve often found the best insights for improving my product work by learning from other indust... by Product Mastery Now for Product Managers, Leaders, and Innovators

29 min listen

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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

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