100 Things You Need to Know: Networking: For Students and New Professionals
By Mary Crane
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About this ebook
If you’ve put off developing this critically important skill, don’t worry. Mary Crane has developed a list of the 100 most important things you need to know as you begin to build your networks—crucial information in easy-to-absorb, almost tweetable chunks.
You can’t know everything. But tackle the “100 Things You Need to Know” about networking, and you’ll learn how to successfully build networks that will help you achieve your long-term professional goals.
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Book preview
100 Things You Need to Know - Mary Crane
Networking
Introduction
Whether you are still in school or about to relaunch your career, few things will contribute more to your long-term success than building a series of personal and professional networks. The most recent economic downturn made this clear.
When the Great Recession of 2007 hit, employees who had invested time and effort building strong business networks came through largely unscathed. In most cases, they had developed a group of in-house advocates, people who ensured that certain jobs were protected. Among those who lost jobs, their personal networks provided immediate and critical emotional support. Oftentimes, those same networks pointed the way toward new job opportunities.
As to those who were just about to enter the workforce, their still nascent networks helped open magical doors and windows, sometimes leading to job offers and almost always stimulating new thinking about the world of work.
Yet, despite its importance, many people avoid networking. Believing that it involves little more than schmoozing—making ingratiating small talk for personal gain—some hate the very concept of building a network. Others believe they simply don’t possess natural networking talents. They’ve seen a coworker casually walk into a room, immediately find an acquaintance, tell the perfect joke, and then move on to make yet another connection. Hesitant networkers watch these naturals with amazement and know that working a room
is just not what they do best.
If the thought of building a series of personal and professional networks overwhelms you, let’s simplify the whole process right now: networking involves nothing more than building a series of relationships. Think over the entirety of your life. If you’ve succeeded in building a relationship with one other person—a member of your little league soccer team, a classmate in high school, a member of your fraternity or sorority, another person at work or in your neighborhood—then you have all the skills you need to successfully build a network.
What you require is some structure to organize your efforts, and that’s where this book comes in. 100 Things You Need to Know: Networking will help you identify the specific people you must add to your network. You’ll learn how to use everyday events, from Monday morning staff meetings to chance encounters at a day care dropoff, to find potential additions to your network. Because the most successful networkers constantly seek opportunities to bring other people together, you’ll even learn how to host your own networking events.
Most importantly, throughout this book we’ll address the importance of staying connected with the people you meet. If networking truly is all about building relationships, and it is, then to be successful, you must invest time and effort. The truth is that no matter who you are and what you do, some of the relationships you develop will be more fragile than others. Some of your contacts will require a now-and-then quick hello, while others will need day-to-day, thoughtful, nurturing care.
In today’s hyper-connected world, some of your networking will inevitably take place online. As a genuine introvert and someone who balks at self-disclosure, I’ve come to social networking kicking and screaming. Nonetheless, I’m increasingly convinced that today’s most effective networkers use social media to build their brands and achieve their personal and professional goals.
So let’s get started.
But before we do, I want you to remember one important, overarching theme to this book: on any given day, you have absolutely no idea who you will meet and the impact that person will have on your life. A lifetime ago, I walked into a classroom and innocently sat across from a man who would become my husband for a period of 30 years. I’ve met people on airline flights who became lifelong friends. I met the one person who most helped me through a parent’s last illness by doing a business favor for someone else. And I’ve met people who offered me jobs and helped me rethink my career path in airports, at restaurants, and, yes, at designated networking events.
Beginning today, become open to the possibilities. Grab your business cards and think about your best elevator pitch.
Then, let’s tackle the 100 Things You Need to Know
to start building your personal and professional networks.
Chapter 1
Develop a Networking Mindset
The mere thought of building personal and professional networks overwhelms many. Others are terrified by it. When they think about networking, they picture themselves walking into a room filled with hundreds of unknown people, and immediately their heart begins to race, their breathing turns shallow, and their palms begin to sweat.
If that’s your reaction, it’s time to develop a new mindset.
Beginning today, I’d like you to permanently embed the following equation into your memory:
networking = relationship building
If you have the skills and ability to build a relationship with another human being, you have all the skills required to build any number of amazing networks. To accomplish this, think through a series of basic questions: Who needs a network? Who should be in my network? What sorts of networks do I need? Where will I meet the people I wish to add to my network? And given my crazy-busy work schedule, when do I fit networking in?
1. Everyone needs a network
Human beings are social animals. We are now and have always been interconnected.
Among the ancient Greeks, Aristotle recognized that no one part of a community could successfully exist without the other parts. He viewed the city as a natural, almost organic, community. Aristotle understood the human race to be interdependent.
Confucius taught that any one of us can acquire knowledge from another, writing, When I walk along with two others, from at least one I will be able to learn.
I suspect you’re familiar with the quotation: No man is an island, entire of itself; every man is a piece of the continent, a part of the main.
John Donne penned it in the 1600s.
And more recently, the Dalai Lama noted: "We human beings are social beings. We come into this world as the result of others’ actions. We survive here in