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    Pocket Answers to Branding: Pocket Answers
    Pocket Answers to Branding: Pocket Answers
    Pocket Answers to Branding: Pocket Answers
    Ebook45 pages25 minutes

    Pocket Answers to Branding: Pocket Answers

    By Lee Lister

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    About this ebook

    Sometimes activities seem so simple, until we try to set them in motion. Branding is one such subject that has many questions.  Be you entrepreneur or student, this Pocket Answers to Branding will answer the most common and less than common questions you might have. Ever wondered how to build your brand on social media, what your USP could be? The answers are in this book. I have also included details of companies that got it just right as well as some often humorous fails from those that got it spectacularly wrong.

     

    Pocket Answers is a series of books that answers questions that most entrepreneurs and business students would love ask.

     

    LanguageEnglish
    PublisherBiz Guru Ltd
    Release dateJul 20, 2022
    ISBN9781907551109
    Pocket Answers to Branding: Pocket Answers
    Author

    Lee Lister

    The Biz Guru, Lee Lister, is a Business Consultant with more than 30 years management and business and consultancy experience and 20 years tender and business proposal writing for many household names. On the internet she is known as  “The Bid Manager” or “The Biz Guru”. After owning her first profitable business at age 11 years she began an unparalleled journey through business consulting that continues to span across the United Kingdom, United States and the globe.  She learned at an early age to identify a market need, such as the time when she a youngster in the small seaside town where she saw tourists arriving by the bus load with no way to transport their baggage to the hotels.  She had her father make a barrow that would hold enough luggage to charge a pretty penny while helping out the tired tourists at the same time.  Hence, her first niche market was established!  Her entrepreneurship continued and before she was sixteen she bought and ran her own car and motor bike! In her mid twenties she discovered that she had an IQ of a genius level. This led her to ignore those who said it could not be done and instead to develop her skills and broaden her experience.  She travelled the world, working as she went – and this was before email, Skype and Wi-Fi. Instead she depended upon dial up internet and her websites to produce work. During her consultancy she has worked with new entrepreneurs, discussed strategies with directors of banks and written speeches and provided consultations for presidents and vice presidents of several foreign countries. She has been published in several British industry magazines and was recognized by an invitation to be key-note speaker at the International Business Development Conference in Washington, DC in 1997.  She is highly skilled in lectures and corporate presentations on project management, bid management and business issues. She is a prolific published writer of books, ebooks, training courses and articles.

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      Book preview

      Pocket Answers to Branding - Lee Lister

      Branding

      Well I Have My Logo Is That All?

      Well not really, branding is far more than just a logo.  Your brand is how a potential customer recognizes your company and understands what you can provide them with.  It starts with your brand story and encompasses the types of emotions that the client recognizes about the company. Then comes a USP and then finally how the company projects itself to the marketplace.  So, a lot more than a simple logo.

      A brand is so much more, it encompasses an image and a color certainly, but it could also be a concept that is remembered, maybe a figurehead or even an animal.  It covers the packaging, a mascot a tag line, marketing message, maybe an advert that became very popular.  Ask anyone in the UK what their favorite advert was and many will say the gorilla playing the drums in the likes of Phil Collins.  If you do not know the advert look it up on YouTube and you will see why it became instantly both popular and memorable.  Ikea in particular have off beat and often humorous adverts that are part of their branding.  Again a quick look on YouTube will find some very funny adverts all so Ikea.  While there look for the Meercat that demonstrates how mispronouncing Compare the Market by saying Compare the Meercat led to many years of instantly recognizable branding.

      I also said that colors can be part of branding and most large companies have their own bespoke colors that they trademark.  Think of easyject and the frankly awful jarring orange that is instantly recognizable.

      Branding can also include the culture of the company.  Amazon and their fast delivery and superb customer service.  Google with their mission statement Don’t be evil.  Apple always being technological leaders with beautiful designs.  What about the way that a company behaves?  The Microsoft Gates family giving aways billions to charity for example and

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