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    Sharing Your Story: Marketing Your Book Without The Hard Sell
    Sharing Your Story: Marketing Your Book Without The Hard Sell
    Sharing Your Story: Marketing Your Book Without The Hard Sell
    Ebook87 pages56 minutes

    Sharing Your Story: Marketing Your Book Without The Hard Sell

    By Michelle Worthington

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    About this ebook

    Sharing Your Story isn’t about simply selling a book as an alternate passive income stream. Finding a way to share your story by speaking from your own experience, implementing an organic book marketing plan as part of your wholistic business mission and adopting a ‘Give Back’ mindset will make permanent and progressive change

    LanguageEnglish
    PublisherShare Your Story
    Release dateFeb 21, 2018
    ISBN9780648227014
    Sharing Your Story: Marketing Your Book Without The Hard Sell
    Author

    Michelle Worthington

    Michelle Worthington is an international award-winning author, screenwriter and business woman. Shortlisted twice for the Children's Book Council of Australia's picture book of the year, two-time winner of the International Book Award and finalist in the USA Best Book Awards, Michelle also received a Gellett Burgess Award and a Silver Moonbeam Award for her contribution to celebrating diversity in literature. Michelle is dedicated to encouraging a strong love of reading and writing in young children and enjoys working with charities that support the vision of empowering youth through education. Author currently resides in Sheldon, QLD.

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      Book preview

      Sharing Your Story - Michelle Worthington

      Introduction: Share Your Story

      Born and bred in Brisbane, I showed real promise as an author as a child. I told myself stories and loved getting lost in books. My best friends from childhood were characters from the stories I read. Winner of the 1988 Little Swaggie Award and other Australian poetry competitions, I had poems published in numerous Australian and international anthologies.

      From a very early age, I had a love of words and rhyme, and have always excelled at English and creative writing, graduating with a Bachelor of Arts from the University of Queensland in 1996. All I ever really wanted to do was write, but life got in the way. I thought I had loads of time. I was wrong.

      A grain of experience is worth a ton of theory. When I was growing up, I wanted to be an English teacher, helping others fall in love with words like I had. After being mercilessly bullied at school for being pint-sized and smart, you would hardly think that coming back to school to work for the rest of my life would be a goal. In fact, after the bullying continued in high school, teaching did become the furthest thing from my mind and I gave up on my dream.

      I learnt to hide how smart I was so I didn’t get beaten up on the way home, or lose my friends, who thought I was showing off. I just couldn’t figure out the purpose of being smart if it didn’t help me or anyone else.

      I went to university and double majored in coffee shop, then life got in the way and still I never followed my passion for teaching. In a way, that was a blessing. I learnt far more from the school of hard knocks about what it means to be a teacher and coach than I would have doing formal study.

      At the core of it all, I wanted to help people. I love seeing people’s dreams come true. I love seeing people discover that they are so much more than what they thought they could or would be.

      I’m passionate about sharing my love of words with the next generation of readers and storytellers. I love talking about engaging special-needs kids through sensory storytelling; writing and publishing picture books in which all children can see their reflections; and encouraging new voices in children’s writing.

      My vision for the world is that all children have access to books that mirror their own lives, which introduce them to the endless possibilities that are theirs for the taking.

      When my first son was born, it reignited my passion to get a book published. I started sending unedited copies of poems to publishers, without any research or any idea about what it meant to be published. I made unsolicited submissions, like the majority of aspiring authors. It took me ten years to get my first book published. I don’t want other people to make the same mistakes I did. I want to help them publish their books in an easier and better way.

      When I discovered the business side of publishing, marketing and promotion weren’t my strong points. I had no idea where to start, but I didn’t think I could sell my books the same way a bank sells its services, or party plans sell makeup. I was sure it involved a much more refined process, being that writing was such an illustrious career.

      I had so much to give. I wanted to help aspiring authors not make the same mistakes I had. Although I didn’t have the opportunity to speak at writers’ festivals or workshops, I knew I had something to say. I had information that could help the people in those audiences.

      I decided to start my own business, called Share Your Story, with the aim of helping as many authors as possible get their books published. I wanted to help authors learn about the publishing industry as a business by connecting them with professionals, within the publishing industry and elsewhere, that could help them on their journey to becoming successful writers, whatever that looked like for them.

      People buy books from those they know, or those they would like to know. When the story behind the story is shared, an audience is created that is invested in the success of the writer. That’s why I called my business Share Your Story.

      The business has given me the platform I need to help other authors realise their dreams of seeing their stories in print. It is based on the principles of honesty, resilience, persistence, the sharing of knowledge, and passion. I believe everyone should have the opportunity to share their story, which should be judged on its own merit and published for the good

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