There are some perfumes you can recognise from even the slightest sniff. Perhaps someone passes you in the street with a waft of Chanel No.5, or a hug from a friend clouds you with the familiar, woody scent of Le Labo’s Santal 33. But is it the real thing you’re smelling? Or could it be a dupe?
Dupe culture, it’s safe to say, is booming – from fashion to food, and now fragrance. It only takes a five-minute social media scroll to be met with adverts from companies like Noted Aromas, The Essence Vault or Dossier, which offer copycat versions of scents from the likes of Chanel, Dior, Tom Ford and Byredo at a fraction of the price. And these aren’t counterfeit fragrances, masquerading as the real thing, with dodgy
