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AUTHOR
Iñaki González has worked freelance for national and international clients since 2005, and also teaches at different universities in Barcelona. Cinematography, lighting, shading, look development, and VFX are his strong points.
The following project was produced for a contest, where the brief focused on helping to bring people into small convenient stores, and buying a two-pack of shaving blades so they will always have an extra one in case it’s needed.
The creative challenge was to create an impactful in-store poster with a headline for Gillette that shows Latin American shoppers why it’s better to buy a two-pack instead of buying the four-pack that is usually found in bigger supermarkets. I decided to go further on the concept and use the two main elements to create a heart, showing that it can also be used for a couple too.
With this brief, the first bunch of ideas I had come to mind were related to water splashes. My preference when working with water splashes is Houdini, and within Houdini, the technique I prefer is working with ‘FLIP’. FLIPs are fluids based on particles, animated points using forces and attributes instead of keyframes, that also have the property to collide with each other. Once the simulation is done and we are happy with the
