ULTRA-COOL OMEGA
One hour, 53 minutes and 17 seconds. That’s all it took for Omega to sell the 2,012 examples of its stunning “Ultraman” re-edition. In so doing, it caused the internet, social media, chatrooms, forums and the brain of the man writing this article to explode. Buyers desperately tried to double-, triple-, quadruple-tap the “complete purchase” button, which remained frozen despite the greatest available bandwidth on the planet, as an overwhelming tsunami of demand ignited the moment the veil was lifted on what has instantly become one of the most desirable wristwatches of all time.
During the time it took to read that last sentence the value of the watch trebled. And I say this simply to demonstrate that in the year of our Lord two thousand and eighteen, there is not a single man, nor a better group at creating watches that we collectors genuinely want to buy, than Omega CEO Raynald Aeschlimann and his team, chief amongst them Jean-Claude Monachon, Greg Kissling and Jean-Pascal Perret. In the immortal words of Dr. Dre: “Booyakasha!” Case closed.
You can regard that statement with searing, carved into the stone for Moses, Old Testament finality. Because right now Aeschlimann and his crew are at the very top, the apogee, and the peak of their game and I suspect they are only getting started. And why are they so damnably proficient? Why are they the baddest of watchmaking badasses right now? Why are they so beyond the game that they define the game? Well, it’s because they genuinely love watches.
I hate
