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  • Kiplinger

    Picking Stocks? Your Brokerage Can Help

    by Ryan Ermey, Associate Editor, Kiplinger's Personal Finance Jan 30, 2020 4 minutes

    If you're a regular reader of Kiplinger's, chances are you know some basics when it comes to evaluating stocks. You know that you want to buy low, sell high and hold for the long term, for example, and that a low price-earnings ratio means that a stock is relatively inexpensive. But when it comes right down to it, out of the thousands of stocks trading on U.S. markets, do you really know how to choose ones to invest in?

    Probably not. But to be fair, you're not alone. Take it from Warren Buffett, the Oracle of Omaha, himself: "Most people don't know how to pick stocks. Most of the time I

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