6 BY DAVE ALRED SECRETS TO PERFORMING UNDER PRESSURE
Dr Dave Alred MBE is many things. He’s a performance coach, yes, but he’s also a maverick, a pioneer and a genius. He helps his clients to deliver when the pressure is at its most extreme. He’s regarded as one of the best in the business, a leader in performance mindset and attitude. He holds a PhD in Performing Under Pressure from Loughborough University and is a member of the Coaching Hall of Fame.
It’s why his list of clients includes Premier League footballers, international rugby players (remember Jonny Wilkinson?), England cricketers and professional golfers. It explains the deep tan. When you’re in demand, you rack up the air miles. For much of the year, he’s in Australia, where he coaches the Queensland Reds rugby union team. And, of course, there’s the time
