Commentary: Millennials' election dilemma
by Rich Benjamin, Los Angeles Times
Dec 11, 2019
3 minutes
When boomers, mostly in legacy media, write about millennials, they often sound as if they're explaining petulant teenagers.
Millennials are not teens; they now range in age from 22 to 40. And while many of them are struggling to carve out places for themselves in a workforce their boomer parents have been reluctant to leave, they are also deciders, emergent masterminds and power brokers. They're often the ones green-lighting your creative content, rejecting your budget or setting the political conversation based on their analytics.
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