Stay Ahead with Sony’s Cutting-Edge Designs

Indulge in iconic and innovative Sony items curated just for you.

SonyWh-1000Xm4 Wireless Noise Cancelling Bluetooth Over-Ear Headphones With Speak To Chat Function And Mic For Phone Call, Black, UAE Version - 1-Year warranty

4.5

124 900 Ft

Sony WF-C510 Truly Wireless Earbuds, 22 hours battery life, Clearer hands-free calling, Multipoint Connection, Ambient Sound Mode, IPX4 Water Resistance, Black, UAE Version - 1-Year warranty

4.1

31 500 Ft

Playstation 5 Dualsense Wireless Controller White

4.5

39 400 Ft

Sony WH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - White

4.5

48 700 Ft

Sony ULT WEAR Wireless Noise Cancelling Headphones, Ultimate Deep Bass, 30 hours battery life, Clearer hands-free calling, Multipoint Connection, WH-ULT900N, Black, UAE Version - 1-Year warranty

4.1

88 400 Ft

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Midnight Blue

4.3

201 900 Ft

Sony WH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic for Phone-Call and Alexa Voice Control, Silver WH1000XM4

4.6

133 900 Ft

Sony BRAVIA XR, XR-65A80L, 65 Inch, OLED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Metal Flush Surface Design, 5 Year Warranty [Energy Class F]

4.4

1 201 900 Ft

Sony WH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - Black

4.5

48 400 Ft

SonyAlpha 7 III | Full-Frame Mirrorless Camera with Sony 28-70 mm f/3.5-5.6 Zoom Lens ( Fast 0.02s AF, 5-axis in-body optical image stabilisation, 4K HLG, Large Battery Capacity )

4.7

878 900 Ft

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Beige

4.6

25 200 Ft

Sony WH-1000XM5 Noise Cancelling Wireless Headphones, Hi-Res Audio, Best Phone Call Quality, 30 Hours Battery Life, Wearing Detection, Alexa Voice Assistant, Black, UAE Version - 1-Year warranty

4.5

166 900 Ft

SonyWF-1000XM5 Wf Xm5, The Best Truly Wireless Noise Cancelling Earbuds, Made from Recycled Plastic Materials, Clear Bluetooth Signal, Adaptive Sound Control with AI, Xm5 Earbuds, Black

3.9

133 900 Ft

Sony WF-1000XM5 The Best Truly Wireless Noise Cancelling Earbuds, Hi-Res Audio, 24 hours battery life, Multipoint Connection, IPX4 Water Resistance, Black, UAE Version - 1-Year warranty

3.8

122 900 Ft

SonyWH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - Black

4.5

50 900 Ft

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Silver

4.3

319 900 Ft

SonyFE 16-35 mm f/2.8 GM | Full-Frame, Wide Angle, Zoom Lens (SEL1635GM)

4.4

1 368 900 Ft

SonyAlpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black

4.6

433 900 Ft

SonyWH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic for Phone-Call and Alexa Voice Control, Black WH1000XM4

4.6

123 900 Ft

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Black

4.3

242 900 Ft

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Black

4.6

25 200 Ft

Sony ULT WEAR Over-Ear Headphones, Noise Cancelling Headphones Bluetooth Made with Recycled Plastic Material, Unique Thermo-Foaming Design, Swivel Fold Design, Headphones Noise Cancelling (Black)

4.4

86 900 Ft

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Blue

4.6

25 100 Ft

SonyWH-CH720N Noise Canceling Wireless Headphones Bluetooth Over The Ear Headset with Microphone and Alexa Built-in, Black New

4.4

60 400 Ft

Sony MDR ZX110AP Wired On Ear Headphones with tangle free cable, 3.5mm Mini-jack pin, Headset with Mic for Phone Calls, Black, MDRZX110AP/B

4.1

6 700 Ft

SonyWH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Blue

4.6

16 059 Ft

SonyPS-LX310BT Belt Drive Turntable: Fully Automatic Wireless Vinyl Record Player with Bluetooth and USB Output Black

4.5

173 900 Ft

Sony WI C100 Wireless in Ear Bluetooth Headphones with Built in Microphone, Black, WIC100/B, WI-C100-Black, Small

3.8

16 600 Ft

Sony INZONE H3 Wired Gaming Headset, Over ear Headphones with 360 Spatial Sound, MDR G300, White, Headphone

4.2

34 900 Ft

Sony HT-S40R 5.1ch Home Theater Soundbar System, Optical, HDMI, Black

4.6

167 900 Ft

SonySRS-XB100 Wireless Bluetooth Portable Lightweight Super-Compact Travel Speaker, Durable IP67 Waterproof & Dustproof Shower Speaker, 16 Hour Battery, Versatile Strap, & Hands-free Calling, Black

4.4

26 500 Ft

SonyHT-S2000: 3.1ch Dolby Atmos/DTS:X Soundbar Surround Sound Home Theater with Bluetooth Technology

4.5

114 900 Ft

Sony ULT Field 1 Wireless Ultra Portable Bluetooth Compact Speaker, IP67 Waterproof, Dustproof and Rustproof with Enhanced Bass, 12 Hour Battery and Detachable Strap, Black, UAE Model, 2024

4.5

61 900 Ft

Sony MDR7506 Professional Large Diaphragm Headphone, Wired

4.7

59 900 Ft

Sony SRS XE200 X Series Wireless Ultra Portable Bluetooth Speaker, IP67 Waterproof, Dustproof and Shockproof with 16 Hour Battery and Easy to Carry Strap, Black, SRSXE200/B,

4.4

33 000 Ft

Sony WI-C100 Wireless in-Ear Bluetooth Headphones with Built-in Microphone, Comfortable And Easy To Use Long Battery Life Quick Charging, Blue

3.9

13 900 Ft

Sony PlayStation 5 Slim Digital Edition (2023) - International Version

4.3

279 900 Ft

Sony Np-Fz100 Z-Series Rechargeable Battery Pack, Npfz100.Ce

4.7

44 500 Ft

Sony ICD-UX570 Digital Voice Recorder

4.6

49 300 Ft

sonyWF-1000XM5 The Best True Wireless Noise-Canceling Earbuds, Alexa Built-in, Bluetooth, in-Ear Headphones, Up to 24 Hrs Battery, Quick Charge, IPX4 Rating, Works with iOS & Android - Silver/Gold

4.4

120 900 Ft

SonyWF-C700N Truly Wireless Noise Canceling in-Ear Bluetooth Earbud Headphones with Mic and IPX4 Water Resistance, Black, one size

4.0

41 100 Ft

Sony75 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR75X90L- Latest Model,Black

4.4

1 464 900 Ft

Sony FE 50mm F1.8 Compact Lightweight E Mount Lens with Beautiful Dedofusing Bokeh Compatible with Full Frame and APS C Camera SEL50F18F, Black, Lens Only

4.5

109 900 Ft

Sony ULT Field 1 Wireless Speaker Compact and Portable Design, Enhanced Bass and Sound Diffusion, Long-Lasting Battery Life, Waterproof Shower Speaker with Bluetooth SRSULT10H, Forest Gray

4.6

61 400 Ft

SonyZV-1F Vlog Camera for Content Creators and Vloggers Black

4.5

267 900 Ft

Sony STRDH190 2-ch Home Stereo Receiver with Phono Inputs & Bluetooth Black

4.5

128 900 Ft

Sony WF-C510 Truly Wireless in-Ear Bluetooth Earbud Headphones with up to 22-Hour Battery, Multipoint-Connection, Mic and IPX4 Water Resistance, Black- New

4.3

26 500 Ft

Sony RX100 VII Premium Compact Camera with 1.0-type stacked CMOS sensor (DSCRX100M7)

4.3

805 900 Ft

SonyWH-CH520 Wireless On-Ear Headphones Up to 50 Hours Battery Life, Blue (National Version)

4.8

62 400 Ft

Sony a7 III (ILCEM3K/B) Full-frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens with 3-Inch LCD, Black

4.6

1 010 900 Ft

PlayStation 5 DualSense Wireless Controller - Grey Camo

4.6

37 200 Ft

SonyHt-S700Rf 1000W High Power Real 5.1 Ch Soundbar, Tall Boy Rear Speakers, Dolby Digital, Hdmi Arc, Optical Input, Dts Surround Sound, Black

4.3

432 900 Ft

SonyHT-S20R Real 5.1ch Dolby Digital Soundbar for TV with subwoofer and Compact Rear Speakers, 5.1ch Home Theatre System (400W,Bluetooth & USB Connectivity, HDMI & Optical connectivity)

4.6

91 900 Ft

PlayStation PULSE Explore™ wireless earbuds, White

98 042 Ft

PlayStation Sony 5 - Station de Rechargement DualSense

4.3

14 300 Ft

Sony Xperia 10 VI - 6.1 Inch 21:9 Wide OLED - Three optical focal lengths - Lightweight - Android 14 - SIM free - 128GB storage - IP65/68 rating - Dual SIM hybrid 1-36 months warranty - Black

4.4

189 900 Ft

SonyWF-C500 True Wireless Headphones (Up to 20 Hours Battery Life with Charging Case - Compatible with Voice Assistant, Built-in Microphone for Phone Calls, Bluetooth) Black

4.2

36 300 Ft

SonySELP-18105G E PZ 18-105Mm F4 G OSS Lens For Mirrorless Cameras

4.6

328 900 Ft

Sony Alpha ZV-E10L | APS-C Mirrorless interchangable-lens vlog camera with 16-50mm lens

4.5

389 900 Ft

Sony PlayStation 5 Digital Console (New 2023 Slim Model )- UAE Version, 1 Year Manufacturer Warranty

4.2

273 900 Ft

Sony Xperia 5 II 5G Smartphone (15.5 cm (6.1 inch) 21:9 CinemaWide FHD+ HDR OLED Display, Triple Camera System, 3.5 mm Audio Port, Android 10, SIM Free, 8GB RAM, 128GB Memory) Black

4.4

313 900 Ft

SonySEL24105G Full Frame E-Mount 24-105mm F4 Constant Lens

4.6

572 900 Ft

SonyULT WEAR Over Ear Wireless Noise Cancelling Headphones with ULT POWER SOUND, Ultimate Deep Bass, Clear Call Quality, Up to 30hr Battery Life, Alexa & Google Assistant, IOS & Android - Black

4.5

88 900 Ft

Sony Mdr Ex155Ap Wired In Ear Headphones With Tangle Free Cable, 3.5mm Mini-jack pin, Earphone Mic For Phone Calls, Black, Mdrex155Ap/B, 17.3 X 4 cm

4.1

12 300 Ft

Sony PlayStation 5 SLIM Disc [ NEW 2023 Model ] - International Version

4.1

311 900 Ft

Sony WF-C700N Wireless, Bluetooth, Noise Cancelling Earbuds (Small, Lightweight Earbuds with Multi-Point Connection, IPX4 rating, up to 20 HR battery, Quick Charge, iOS & Android) Black

4.2

44 000 Ft

SonyWf-1000Xm4 Industry Leading Noise Cancelling Truly Wireless Earbuds Headphones, Charging, Google Voice Assistant, Alexa, Siri, Splash Proof,Smart Listening And Mic For Phone Call, Silver

3.8

99 900 Ft

Sony WH-CH720N Noise Canceling Wireless Bluetooth Headphones - Built-in Microphone - up to 35 Hours Battery Life and Quick Charge - Blue

4.7

49 900 Ft

DualSense Starlight Blue Wireless Controller (PS5)

4.6

40 100 Ft

SonyBRAVIA 65 Inch TV 4K UHD High Dynamic Range Smart Google TV - KD-65X75K - UAE Version

4.2

764 900 Ft

Sony WFC500W WIRELESS INEAR HEADPHONES

3.8

31 600 Ft

Sony WI-C100 Wireless in-Ear Bluetooth Headphones with Built-in Microphone, Taupe, Small

4.3

13 900 Ft